Job Description

Main Tasks and Responsibilities Marketing Create and implement an integrated marketing strategy for the entire event including, conference, Sponsor & Delegate campaign Set out and monitor entire budget, drop schedule and media plan Use the full marketing mix to promote conferences in accordance with the marketing strategy. Analysis of previous marketing campaigns and execute targeted selections on internal database system Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure Ensure websites are fully up to date with latest information Set up media deals with external organizations to ensure maximum exposure at lowest cost to show budget Manage PR agency in co-ordination with the event Director/Manager Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc Use new media tools such as social platforms to create new marketing channels Copy write and proof all marketing materials in conjunction with Event Director/Manager Update and adhere to agreed marketing budget Provide KPI reports for update meetings with Group Marketing Manager & Event Director/Manager General Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research Manage and co-coordinate internal departments such as conference production, telesales, database, branding team. Provide any other reporting information as required by the team Perform any other duties as commensurate with the grade and level of responsibility Background Knowledge, Skills and Experience Essential Events marketing experience Thorough understanding of direct marketing initiatives including mail and email marketing Database development and growth including segmentation / advanced targeting Online marketing experience to include search engine optimization and banner placement Significant exposure to design and print suppliers / agencies High level of copywriting and collateral production knowledge Deadline and target driven Experience of working in a challenging environment Excellent verbal and written communication skills

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