Job Description

EssenceMediacom | Media Planning Manager

Description

Media Manager - Digital Planning
EssenceMediacom, Gurgaon

Overview of Job:

As a Demand Generation Media Planner, you will play a crucial role in developing and executing media strategies to drive demand for our products and services. You will work closely with the marketing team to create targeted media plans that effectively reach our target audience and generate high-quality leads. Your expertise in media planning and optimization will help us maximize our advertising budget and achieve our demand generation goals.

Reporting of the Role:

This role reports to the Senior Media Planning Director.

3 best things about the job:

• Opportunity to work for a well-known international brand
• Work with talented colleagues across various digital media disciplines
• Evangelize Tech innovation to build efficiencies

In this role, your goals will be:

In three months:

• You will go through an onboarding process to understand the processes and guidelines to the account and related tasks
• You will be introduced to all stakeholders and lead in current campaign operations
• You will start to manage digital executions together with your junior

In six months:

• Manage the key stakeholders
• Manage manipulate data and create charts for reports and depth insight develop
• Drive strong analytical skills with consideration to company/client objectives

In 12 months:

• Train the couple of resources in the team
• Further innovative media solution and deep insights

What your day job looks like at:

• Develop comprehensive media strategies: Collaborate with the marketing team to understand campaign objectives, target audience, and messaging. Based on this information, create media strategies that align with the overall demand generation goals.
• Conduct market research: Stay updated on industry trends, competitor activities, and customer insights. Use this knowledge to identify media channels and platforms that can effectively reach our target audience and generate demand.
• Plan media campaigns: Select the most appropriate media channels, including digital, social, based on target audience demographics, psychographics, and behavior. Develop media plans that outline the media mix, flighting schedules, and budget allocations for each campaign.
• Optimize media performance: Continuously monitor and analyze campaign performance metrics, such as impressions, click-through rates, conversions, and cost per lead. Identify optimization opportunities and make data-driven recommendations to improve media performance and ROI.
• Collaborate with media vendors: Build and maintain relationships with media vendors, negotiate media rates, and manage media contracts. Stay informed about new advertising opportunities and emerging media platforms to ensure our campaigns are innovative and effective.
• Track and report on media spend: Monitor media budgets and expenses, ensuring adherence to allocated budgets. Prepare regular reports on media spend, performance, and ROI to provide insights to stakeholders and inform future media planning decisions.
• Stay updated on industry trends: Stay informed about the latest trends, technologies, and best practices in demand generation and media planning. Share knowledge and insights with the team to foster innovation and continuous improvement.

Minimum Qualifications:

• Bachelor\'s degree in marketing, advertising, business, or a related field.
• 3-5 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
• In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
• Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio is a plus)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities.
• Up-to-date with the latest trends and innovations in marketing and advertising.

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \xe2\x80\x9cnew power\xe2\x80\x9d where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Media Planning Gurgaon, India Full-Time

Share

EssenceMediacom