Job Description

EssenceMediacom, India Job title - Associate Director - Digital Trading Overview of job - This role is part of our EssenceMediacom (Digital trading) . You will be responsible for the implementation of the overall digital trading strategy for businesses. 3 best things about the job - Working in a highly charged atmosphere: GroupM has over 45% share of adEx, handles many of the iconic brands and clients and employs some of the best advertising and media professionals in the country. The opportunity to shape the Western market: With the scale mentioned above, it\'s possible to shape virtually any new idea and opportunity. Evangelizing digital to both internal and external stakeholders and working with the best technology and digital businesses. Measures of success - In 3 months: Completely be in sync with our overall trading objectives and implementation strategy Get completely aligned to your selected set of agency stakeholders and set of processes that are to be followed. Be aligned on key deliveries and set a plan to achieve the same. Demonstration of technical knowledge and enabling the same in the client business Creating a process for a strong tracking mechanism In 6 months: Be actively involved in day-to-day trading practices and ensure smooth fulfillment of the role. Ensuring regular tracking of client deliverables Ensuring monthly buying reviews with client Contributing towards POV and whitepapers on landscape changes In 12 months: Achieve all expectations and KPI\'s set out for the year. Add value to the group through thought leadership in area\'s mutually decided with your reporting manager Provide inputs to new implementation strategies (if any) Responsibilities of the role - To work with the Regional Head of Exchange and execute the established Digital Trading strategy for the selected agency OpCo\'s and their clients in North India. To be specific, ensure all key KPI\'s like Deal making for clients, Client pricing, Inflation control, demand generation, encouraging clients to measure BAV, are implemented successfully. Syncing up with stakeholders to ensure all client level buying KPI\'s are successfully delivered. Along with execution, ensure setting up systems to monitor their effective implementation. To assist with troubleshooting and negotiation support as and when is needed with the agencies to ensure the continued success and excellence of these strategies. Other miscellaneous related duties as required. Expectations : amplification of ideas supplier partnerships volume leverage negotiation and trading tactical planning What you will need - A trading or \'deal-making\' personality, who enjoys the excitement of negotiations. A practical, \'hands-on\' approach, and excellent local media owner connections. A sensitive, careful approach is needed to obtain the best results from our media vendor partners (as well as our clients and staff). Energy and enthusiasm to relentlessly drive changes across the business and help our staff embrace this new initiative and the change in behavior that is needed. A collaborative and astute approach to build trust and respect across our total network - we are a multi-agency, multi-layer organization. A deep understanding of digital media and familiarity with all aspects of digital media including display, Search, Social, Mobile, Video, Programmatic, Data, etc. 6-8 years of experience in the digital arena ideally across multiple markets and/or in a regional role with an emphasis on buying and negotiation More about EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \'new power\' where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. About India: 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media,e-commerceand mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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