Job Description

Role :

- This role promotes on-brand messaging to users of our app through traditional, digital, and social media channels.

- This role helps to build direct marketing plans, targeted campaigns, and activated channels to the end of driving awareness and preference, increasing market share, and building broader portfolio and brand awareness.

Responsibilities :

- Assists with the execution of the annual marketing plan to budget

- Works with agencies and in-house team on the tactical advertising campaigns\' creative and media plans

- Assists with the management of media schedules, email marketing, influencer marketing and display advertising

- Supports facilitation of social media engagement and updating content in digital channels

- Engages in proactive online reputation management

- Participates in the development of comprehensive PR plan per quarter along with agency

- Maintains a comprehensive list of local media contracts, with particular emphasis on bloggers & publications

- Manages assigned accounts as per the media account management system.

- Assists with writing and distribution of all press releases for property events, promotions, and outlets.

- Supports execution of sponsored events, community/government relations activities, and press promotional activities.

- Helps manage external vendors and media agencies; Assists with review of PR leads

- Supports the co-ordination of photography for advertising, collateral and public relations purposes between Lehlah and advertising agency

- Assists with photo shoots with the marketing team.

- Verifies all collateral is as per brand standard guidelines

- Assists in the development, co-ordination and execution of all communications activities.

- Helps with the publication of newsletter(s) within Essar Capital for Lehlah

- Supports communications duties and functions as deemed necessary.

- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Requirements :

- Enjoy working in a fast-paced environment and can stretch at work

- 7+ years of hands-on experience in marketing

- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the marketing, digital or related professional area; fashion marketing or digital advertising experience preferred OR 4-year bachelor\'s degree in Marketing, Public Relations, Business, or related major

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