Job Description

Group Manager Marketing Communications

We are looking for a Group Manager to orchestrate, manage and supervise all the activities of the Marcom team

Qualifications and Skills:

- Bachelor\'s/PG degree in Marketing, Communications, or a related field.

- 10-15+ years of relevant work experience in Marcom at a B2B IT services company with excellent team management and collaboration skills.

- Plan and execute 360-degree communication campaigns including organic & paid campaigns (on platforms such as LinkedIn) to generate prospects and MQLs - aligned with the business goals of geo heads across US, Europe and APAC

- Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated email sequences using marketing automation tools such as Hubspot or similar

- Strategic bent of mind with experience and ability to initiate and execute brand & communication strategy.

- Expert in being a strategist/catalyst in creation and distribution of content including blogs, ebooks, emails

- Skilled in crafting key brand proposition, messaging and express them through business documents and presentations such as corporate decks

- Proven experience in digital marketing, including social media management, email marketing, content creation, and SEO/SEM.

- Strong writing and creative skills with the ability to produce or evaluate engaging and persuasive content.

- Collaborate with web developers and designers to ensure the website is up-to-date, visually appealing, and optimized for user experience

- Monitor and analyse digital marketing campaign performance using tools such as Google Analytics and social media insights.

- Collaborate with cross-functional teams, including design, geo heads, practice heads, sales, to align digital marketing efforts with overall business objectives

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