Job Description

WHAT YOU'LL DO

The Email Operations Specialist works with teams across BCG to extend the reach of BCG’s content through external and internal email marketing activities. This role is responsible for driving the overall email communication strategy forward to increase awareness of the depth and breadth of the BCG Account Based Emails (ABE), managing our vendor, managing the Project Management platforms owned by the Email Operations team. This role focuses on performing daily tactical activities that drive a global program. This person will assist with the development and execution of email campaigns for teams that are located around the world. The ideal candidate for this role should have experience creating email campaigns, handling recipient data from CRM systems, working in robust marketing automation platforms, and analyzing engagement performance to iteratively improve email products. He/she will coordinate with various internal and external resources to drive integrated, strategic initiatives across digital channels platforms (including web and social). The ideal candidate for this role is enthusiastic, able to juggle multiple projects at once, and motivated to enhance the status quo email marketing activities. A willingness to experiment and comfort with changing requirements is very important. Meticulous attention to detail is essential for this role. This person should have experience working for people across geographies. Being able to flex timings to accommodate calls in the evening as the person will be working across geographies is a must.

YOU'RE GOOD AT

• 
  Problem-solving, analytical skills, and decision-making
  • Ability to take initiative and find ways to get things done
  • Understanding and ability to escalate an issue when resolution cannot be reached
• Communication, interpersonal and teaming skills
  • Strong verbal and written communication skills
  • Ability to build trust and work collaboratively with stakeholders and colleagues across BCG
  • Ability to work well independently as well as part of a team - bringing a sense of urgency to the tasks at hand
  • High level of initiative, self-motivation, resourcefulness, collaboration, and patience
  • Strong organizational skills with the ability to work well under pressure and balance multiple projects while maintaining a strong reputation for high-quality work
  • Flexible and creative orientation
• Work management, organization, and planning
  • Excellent project and time management skills
  • Ability to successfully and effectively manage both the detail and high levels of projects.
• Customer and business focus
  • Strong customer orientation towards internal customers
• Work Environment
  • Must be able to perform successfully in a fast-paced, intellectually intense, forward-thinking environment
  • Should interpret rules and guidelines flexibly to enhance the business and in keeping with BCG’s values and culture
  • Experience working successfully within a complex matrix structured organization is essential
    

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• 
  Bachelor’s degree – degree in marketing or communications preferred
• 3-5 years working in a professional setting – for a professional services firm preferred
• Experience in email marketing/ marketing automation (experience with Salesforce Marketing Cloud or Marketo is a plus)
• Experience with graphics, email design/layouts
• Experience with gathering and interpreting marketing analytics data to inform innovation
• Experience in working with technologies and software that support email marketing, including:
  • HTML programming
  • Photoshop
  • Email marketing tools
  • Excel, PowerPoint
• Database management
• Web and email marketing analytics tools and reporting – Google Analytics and/or Adobe Analytics
  

YOU'LL WORK WITH

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.