Job Description

Location: Remote Work hours: 5AM - 2PM CST
We're looking for a results-driven and detail-oriented Email & Marketing Automation Specialist to support the daily execution and optimization of our multi-brand marketing operations. You'll be working closely with the Head of Email & Automation to manage high-performing email, SMS, WhatsApp, and push campaigns across brands.
If you have 5-6 years of hands-on experience in ESPs, CRM workflows, campaign setup, and automation QA--and want to contribute to a fast-paced, data-driven, and AI-powered marketing team marketing team--this role is for you.
Key Responsibilities:
Email Marketing Execution

• Build, QA, and launch email campaigns in Brevo for different user segments (individual, corporate, admin)

• Create email drip flows based on lifecycle triggers (abandonment, quiz behavior, renewals, etc.)

• Work on segmentation, personalization, and A/B testing of subject lines and content
• Use AI-powered copy and subject line optimization tools to improve engagement rates.

Automation Workflows

• Set up and maintain marketing automation workflows using Brevo and Pipedrive

• Assist in the setup of SMS/WhatsApp/push notifications and outbound call reminders

• Monitor and report on automation performance and troubleshoot sync issues
• Implement AI-driven predictive workflows (e.g., send time optimization, churn prediction, product/course recommendations).

CRM Integration & Data QA

• Perform weekly audits of data sync between backend ? Brevo/Pipedrive

• Ensure correct tagging, attributes, and custom event triggers for each user type and brand

• Maintain data hygiene across automation flows
• Use AI-based anomaly detection tools to spot data sync or performance issues early.

Reporting & Optimization

• Track campaign performance using internal dashboards or Looker Studio

• Share weekly insights on open rates, CTRs, bounces, unsubscribes, etc.

• Make recommendations to improve engagement and delivery
• Use AI analytics to uncover hidden trends, segment behavior, and identify high-value user cohorts.

Team & Cross-Functional Coordination

• Collaborate with content writers, developers, and QA team for smooth campaign execution

• Maintain checklists, SOPs, and documentation for recurring tasks

• Coordinate with Sales & Support for lead flow follow-ups and campaign timing

What You'll Need:
Experience & Skills

• 5-6 years of hands-on experience in email marketing and automation

• Strong experience with Brevo, Pipedrive, and tools like Make.com, Twilio
• Ability to build automation flows, manage segmentation, and run cross-channel campaigns

• Eye for detail in QA, testing, and data mapping

Soft Skills

• Highly organized with strong follow-through and time management

• Comfortable taking ownership and being proactive in campaign execution

• Analytical mindset with an ability to translate numbers into actions

• Excellent written English and communication skills

Bonus If You Have:

• Experience working in healthcare/ed-tech or certification-based platforms

• Familiarity with GDPR, CAN-SPAM, and compliance best practices

• Experience working in a remote, fast-paced marketing team

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