Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
The Opportunity:
epocrates, an athenahealth company, is seeking an experienced multi-channel marketing technologist to manage and service our consumer platform- Iterable, to support continued feature implementations, grow and scale our new marketing automation program, build, test, and launch regular marketing campaigns across email, push, and in app messages with the goal of maximizing our outreach capabilities.
Position Summary:
The B2C Email Marketing Automation Associate or the Iterable ESP Administrator is responsible for the implementation, design, and ongoing support of our marketing automation programs as well as all consumer outreach via Iterable. The ideal candidate will be able to build a program from both a technical and business perspective (data literacy is key!). This person would work alongside marketing, to build out the design, implementation, and optimization of email campaigns, push notifications, in app messages, and user journeys. As part of the epocrates marketing team, the candidate will work closely with the engagement marketing team, product and analytics to develop tactical plans and campaigns to improve engagement and drive outcomes. The ideal candidate will be able to perform technical consultation for our business needs, as well as perform technical campaign builds within the platform. This person will drive epocrates marketing automation vision forward as we look to build out fully automated user journeys for differing product and marketing needs. They will be an active participant in stakeholder discussions and lead knowledge-share and educational sessions to a diverse set of internal stakeholders, including up to executive leadership.
Education, Experience, & Skills Required:
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.