Job Description

- 12 to 18 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing), Offline (ATL, BTL, partnerships, PR and community management), Brand building and management marketing activities.

- Relevant experience in Internet and Technology company.

- Prior startup or entrepreneurial experience is highly preferred.

- MBA from top tier B-School is must.

- Strong in execution and taking initiatives with proven track record to build and scale, team and organization.

- Can handle end to end functioning of department at a large scale.

- Strategic thinker who can handle end to end functioning of department on a large scale according to circumstances with a clear objective of achieving overall revenue and organizational growth while decreasing overall spends.

- Highly analytical with exceptional presentation and negotiation skills.

- Ability to effectively influence and collaborate with diverse external & internal stakeholders

- Ability to multi-task in a high-pressure environment by having superior prioritization and time management skills.

- Demonstrable success in creating, executing and measuring marketing plans and campaigns across channels with a track record of successfully achieving KRAs in a technology driven environment.

- Excellent grip on numbers and goals.

- Attention to detail and desire to make an impact.

- Excellent People Management and Communication Skills.

- This role involves working directly with the leadership team.

- Result oriented, speed to market and ready to take ownership.

Requirements for Success:

1. Ability to multi-task in a high-pressure environment by having clear objectives and superior time management skills in place

2. Developing and implementing a cohesive marketing plan to increase brand awareness.

3. Create, own, and implement overall marketing strategies, while providing leadership and direction to team members.

4. Develop, iterate and launch marketing programs that could be rolled out to multiple new markets and geographies.

5. Manage and lead the Marketing team, PR efforts, Demand Generation, and Platform

6. Designing and reviewing the budgets for Marketing

7. Understanding the company\'s unique market position, its advantages and challenges for various marketing programs/channels.

8. Should hands-on in Product Marketing and Program Management.

9. Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build lead database and increase qualified opportunity creation.

10. Develop and implement a cohesive marketing plan to increase brand awareness.

11. Build relationships with media and stakeholders through creative PR strategies.

12. Prioritize marketing projects and allocate resources accordingly.

13. Prepare regular reports and presentations on marketing metrics for the CEO.

14. Plan and execute integrated marketing campaigns that builds the company\'s pipeline and mature existing opportunities.

15. Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI through the demand generation lifecycle.

16. Monitor all marketing campaigns and optimize them when necessary for better ROI.

17. Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.

18. Setting current and long-term goals for internal teams.

19. The ability to articulate platform and brand vision to the community at large and to internal teams.

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