Job Description

Responsibilities: Campaign Strategy and Planning: Develop, implement, and manage Google Ads campaigns that align with the company\'s marketing goals and objectives. Conduct in-depth keyword research to identify target keywords and phrases. Create and refine ad copy to ensure it is compelling and relevant to the target audience. Plan and execute A/B testing to optimize ad performance. Campaign Management: Set up and configure Google Ads campaigns, ad groups, and keywords. Monitor campaign performance, budget allocation, and bidding strategies. Regularly review and adjust ad budgets to maximize ROI. Ensure ads are well-targeted to reach the intended audience. Keyword Management and Optimization: Continuously research and analyze keyword performance to identify opportunities and areas for improvement. Implement keyword match types and negative keywords to enhance campaign effectiveness. Optimize ad groups and landing pages for better Quality Scores. Ad Performance and Conversion Tracking: Implement conversion tracking and goals in Google Ads. Analyze ad performance and make data-driven decisions to improve click-through rates (CTR), conversion rates, and overall campaign success. Provide regular reports on key performance metrics to the marketing team. Competitive Analysis: Stay up-to-date with industry trends and competitor strategies. Recommend adjustments to campaigns based on competitive insights. Ad Copy and Landing Page Optimization: Collaborate with the creative team to refine ad copy and landing page content for better user experience and conversions. Conduct A/B testing on landing pages for maximum conversion rate optimization. Budget Management: Manage and allocate ad budgets effectively across campaigns. Monitor daily and monthly spending to ensure campaigns stay within budget.

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