Job Description

Disney+ Hotstar-Senior Ads Strategy Manager (Narrative)- Sports PRS

Job Summary:

As a Sports PRS Narrative Lead, you will be responsible for formulating Disney+ Hotstar\'s Sports Ad Sales proposition on the back of external market intelligence, internal user growth and product/ content innovations. The focus will be on delivering world class narratives enabling sales to win share of wallet across different categories.

About the team:

The Sports PRS team is responsible for developing the overall monetization strategy for Sports on D+H, which includes - GTM Strategy including pricing and packaging, Supply forecasting and overseeing the ads delivery. Additionally, the team also contributes towards developing Annual Operating Plan, Long-Range Planning and assessment of new sports acquisitions.

Reporting To - Sports PRS Lead

Key Responsibilities:

Develop Disney+ Hotstar\'s Sports proposition:

- Build a narrative for advertisers to invest on Disney+ Hotstar: Value proposition, differentiation vs. other mediums (incl. TV)

- Build narratives on pricing strategy backed with external data, innovative solutions and measurement solutions/results on Disney+ Hotstar

- Detail our client offering across sports tournaments in line with product / content innovations available (internal) & competition such as YT, TV & Other OTTs (external)

- Build a media planning framework for each event and create customized solutions for key advertisers to meet their marketing objectives

Run PMO for Sports Narratives:

- Take charge of category specific narratives and work closely with sales teams to deliver best-in-class narratives for each category

- Lead narratives for all long-term deals and develop robust solutions to deliver joint business plans with key clients

Strategic outlook to the business:

- Work closely with Disney+ Hotstar leadership to shape the long-term vision for sports

- Constantly review current ways of working taking insights from the market as well as platform\'s position to improve our offering in the market

- Strive to improve our current approach and tools for managing client asks and ensuring robust solutions to win share of wallet

Collaboration:

- Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop narratives

Skills & Attributes for Success:

- Structured problem solver with an ability to develop solutions in an ambiguous environment

- Should have worked in inter team and intra team collaborative roles

- Assertive and confident to deal with senior stakeholders

- Strong analytical and organizational skills

- Abreast of current and upcoming trends among brands and the industry

- Must have experience in handling a team

Preferred Education & Experience:

- MBA with7-10 years of strategy/ consulting experience will be preferred

- Looking for candidates from management consulting/ business or GTM strategy background

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