Job Description

Job Posting Title: Senior Manager Marketing & Communications, Sports League

Req ID: 10046210

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About the Role

Mashal Sports is the organizing company of Pro Kabaddi League. It was founded in 1994 by Anand Mahindra and Charu Sharma with a vision to make kabaddi more available to the Indian audience. Their pathbreaking initiative was backed by international broadcasting giant STAR India. After extensive research and market study, they launched the inaugural edition of Pro Kabaddi with the player auctions on 20th May 2014. The games were brought to home audiences live on the STAR India Network of which Mashal Sports is now an integral part. The key responsibility will be to shape the PKL Brand as a brand synonymous with best franchise that the world of sports offers.

Context

Pro Kabaddi is a ground-breaking initiative by Mashal Sports Pvt. Ltd and Star India Pvt. Ltd. Ever since its inception in 2014, The League has revolutionized the sport of kabaddi with stunning innovations, making it an aspirational sport for players and fans alike. As Lead for the Marketing team, you will shape the PKL Brand as a brand synonymous with best franchise that the world of sports offers.

KEY RESPONSIBILITIES

• Identify fan engagement objectives for each Season and create an execution plan to support the objectives.
• Become the custodian of consumer insight and Fan analytics for Mashal. Conduct market research and implement the learnings from consumer insights study to drive relevance and higher engagement for PKL. Also provide insights to other teams \xe2\x80\x93 based on insights from Fans.
• Run marketing operations for Mashal with support from the agency.
• Conceptualize and implement campaigns with support from the agency.
• Conceptualize and implement off season marketing plan.
• Drive PKL website, app and social media handle usage and engagement.
• Identify and implement new initiatives for fan engagement and technology enhancement for marketing area.
• Implement and enhance marketing automation solutions for personalized fan engagement.
• Work closely with stakeholders as required to conceptualize and implement holistic, high impact campaigns. The stakeholders include Media Partners, influencers, Franchisees, Players, Federation.
• Develop and implement strategy to enhance Fandom at Team level / Team affiliations.
• Work with the agency to effectively leverage PR for Hero building

• Hero building
• Enhance image of Mashal
• Enhance the commercial value of the League
• Any crisis management
• Continuous relationship building with target media and journalists

PERFORMANCE MEASURES

• Delivering brand awareness / preference metrics for SS
• Managing brand standards across all touchpoints
• Fan acquisition & engagement metrics
• Cross functional collaboration

QUALIFICATION

• MBA with 10 + years of experience
• Basic understanding of sports landscape,, marketing (and digital) activations and broadcast metrics
• Experience in 360 marketing (ATL and BTL) and 360 media buying
• Experience in creating and evaluating creative briefs and assets for campaigns
• Experience in managing marketing budgets up to at least 10Crores per year
• Prior work experience with sports events to be preferred.

KNOWLEDGE AND SKILLS

• Ability to work with multiple stakeholders.
• Understand the strategic requirements of other departments / functions.
• Ability to adapt to dynamically changing circumstances.
• Ability to handle high pressure situations.
• Ability to lead and mentor team member(s).

Job Posting Segment: Marketing

Job Posting Primary Business: Sports Leagues

Primary Job Posting Category: Marketing

Employment Type: Full time

Primary City, State, Region, Postal Code: Mumbai, India

Alternate City, State, Region, Postal Code:

Date Posted: 2023-04-20

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