Job Description

The problem: Traditional media veterans often lack performance rigor. Digital marketers lack offline execution muscle. We need the rare breed who thinks like a CFO (? per lead) but speaks traditional media fluently.
Your mission: Take complete ownership of pan-India offline campaigns-from negotiating media buys to crafting headlines & hooks that convert, executing on-ground, and proving ROI. .

• Campaign Strategy & Execution
• Media Planning & Buying
• Performance Measurement & Optimization
• Agency & Vendor Management
• BTL, Activations & Community-Led Growth

Opportunity to work with a leading health-tech brandOpportunity to lead the offline marketing charter for the team
. Proven Track Record: Managed ?20cr+ Offline Budgets with Lead AttributionYou've run large-scale traditional media campaigns and can answer: "What was your cost per lead? Which placements underperformed? How did you attribute offline conversions?"2. Ground Reality Experience: Negotiated Media Buys in 20+ CitiesYou know how Tier-2 and Tier-3 markets work. You've personally negotiated with regional media houses, outdoor vendors, and print publications. You understand pricing dynamics, seasonal fluctuations, and how to audit delivery on the ground.3. Creative + Ops Muscle: Headline-to-Hoarding ExecutionYou've crafted the creative brief and ensured flawless execution. You can write conversion-focused copy (or guide a team to do so) and also manage the operational chaos of getting 100 hoardings live across 10 cities simultaneously.

• D2C or Healthcare brands scaling offline
• Agency leaders who moved client-side:
• FMCG marketing with startup rigor

The employer is a leading Health tech brand
If you are passionate about offline marketing and eager to contribute to the growth of a forward-thinking organization, we encourage you to apply.

Skills Required