Job Description

job details

Main Responsibilities

• Develop and iterate product positioning and messaging that differentiates the Diamanti Cloud Native Platform components in the market.
• Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in describing technical capabilities of the Diamanti Cloud Native Platform components in terms of user and customer value.
• Be a go-to-market lead for one or more Diamanti Cloud Native Platform components, working closely with sales, product management, and engineering to drive product adoption and product revenue, while helping the team quickly react to real-world customer and field feedback.
• Influence and promote dockerized content, workflows and tools on Kubernetes and other container systems.
• Develop solutions with operators and the operator pattern
• Direct the high-level competitive positioning and messaging of both new and existing (but rapidly evolving) products for infrastructure monitoring
• Use your technical background and understanding of our space to train product marketers to define compelling value propositions and conduct market research
• Oversee the creation of new courses and, maintain and optimize internal learning curriculum and tools for the go-to-market teams
• Set the direction for innovative product launches and other go-to-market strategies that produce effective content such as blogs, case studies, guides and video testimonials
• Continuously improve product marketing processes and help establish best practices for working across campaigns, creative, and sales enablement
• Become the connector between engineering, sales, marketing, the customer and the community
• Create content and materials to share the story of the products you work with
• Engage the Cloud Native community
• Create effective content to engage sophisticated technical and commercial audiences
• Research, consult, and train teams.
• Create marketing collateral, case studies, training, and blog posts.
• Deliver measurable lead-gen and awareness.
• Understand the ecosystem of partners and collaborate with them to drive awareness, campaigns, co-marketing, and other related GTM for the Diamanti Cloud Native Platform components.
• Content creation -- use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for the Diamanti Cloud Native Platform components.
• Sales enablement - guide the team to communicate the value proposition to the global sales team and in developing the sales tools and training that support the selling process. Work with the team to deliver content related to value propositions, competitive differentiators, and product-focused sales materials.
• Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan.
• Collaborate internally with cross-functional teams including brand research, product, developer relations, and PR to develop clear product and brand narratives and messaging, as well as new program offerings.
• Market intelligence - be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.
• Demand and lead generation strategy - collaborate with the demand gen team to deliver the marketing programs that drive demand.
• Be able to flex into multiple marketing tactics, including product marketing, events, growth, and digital.
• Work externally with creative agency partners to create marketing materials, including interactive experiences and websites, video and written case studies, email newsletters, and other marketing collateral.

• Bachelor's Degree
• 10+ years of software product marketing experience with at least 8 years of experience in a technical or field-facing role related to developers, cloud, infrastructure, IT operations or networking.
• You have demonstrated success leading product marketing teams to exceed KPIs for revenue generation, user acquisition and product and brand awareness.
• You or your team have led the GTM strategy for multiple products, solutions, and/or services, creating an effective strategy to craft compelling stories for releases and major launches
• Technical subject matter expert in cloud native infrastructure, with a strong understanding of the impact of software development, Kubernetes, cloud, and DevOps approaches
• Strong leadership skills
• Experience with enterprise open-source software offerings and experience bringing them to market
• Deep customer focus and understanding
• Strong ability to analyze an idea and develop a plan to execute
• Excellent communicator
• Experienced in core marketing functions