Director Of Marketing And Communications, Accor India And South Asia

Year    Gurgaon, Haryana, India

Job Description


Company Description \'Why work for Accor We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\'s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS\' WHAT YOU WILL BE DOING: Develop annual marketing & communications strategy for India and South Asia with related budget in line with South Asia commercial priorities. Serve as the main point person for all media requests, inquiries and interviews Initiate and plan local and international media familiarization (media and social media influencer) trips with local tourism bodies and airline partners. Create press material for targeted media distribution and proactively disseminate this information. Initiate partnerships with relevant brands, organizations and media partners to support the PR strategy for the property and/or restaurants. Support property related pre-opening activities: support pre-opening efforts with PR plan creation, press release approval and distribution of opening release Develop opportunities with lifestyle partners from a local, regional and international perspective to elevate the brand\'s presence through events and activities Initiate and host consumer and trade media and association representatives to promote specific outlets/events or hotel products. Provide crisis communications support. Support property driven activities when relevant to overall Accor strategy and awareness in the market (on site activities and promotions to be handled by hotel onsite team) Manage PR agency resources for Accor related activities and brand awareness. Serve as the area primary brand ambassador, ensuring that brand guidelines and standards are in place and updated regularly as needed. Execute the marketing campaigns and projects in conjunction with the area and region\'s commercial targets to ensure profit growth and brand exposure. Manage annual media plan and marketing calendar per brand and for ALL - Accor Live Limitless for the area under responsibility. Qualifications YOUR EXPERIENCE AND SKILLS INCLUDE: Marketing /Communication graduate (diploma or degree) with 8-10 years experience in managing direct marketing communications. Experience within the travel industry, FMCG, Retail, Lifestyle industries will be highly regarded Strong copywriting, editing, and proofreading skills Proficiency with content management systems (CMS) and data analysis tools Excellent communication and teamwork skills Must be able to work well under pressure and manage stakeholder expectations of from each property. Extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills Tech oriented and savvy PR agency experience is an asset Local Indian National Additional Information WHAT IS IN IT FOR YOU: Come As You Are Work With Purpose Grow, Learn and Enjoy Explore Limitless Possibilities

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Job Detail

  • Job Id
    JD3067857
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurgaon, Haryana, India
  • Education
    Not mentioned
  • Experience
    Year