Job Description

Director - Enterprise Marketing

Responsibilities :

- Develop and execute a strategy to build apna's brand among employers - Lead our webinars, corporate events and branding initiatives

- Lead product marketing strategy & execution for the enterprise, including new product and partner launches

- GTM planning: Quarterbacking go to market activities for marketing teams and enabling campaign

- Drive lead generation efforts across Linkedin and other platforms to drive sales growth

- Identify the right channels and ecosystem of partners to ensure apna's reach to the right audience and drive conversion

- Uplevel the content used by the BD team to pitch apna - proposal templates, client case studies, product fact sheets and competitive positioning

- Direct and channel B2B positioning, messaging and audience segmentation leveraging market and competitive research

Skills Required :

- Exceptional brand storytelling skills and experience building brand architectures

- Communication skills - Clarity and brevity in all forms of communication - ability to inform as well as influence is critical

- Hustle - Ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive

- Leadership - Articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between

- Left/Right Brain Balance - Can balance creativity/innovation with analytics/data

- Product Marketing - Strong understanding of Linkedin and marketing across different social media platforms

- Content - Manage teams to conceptualize and create content for brand marketing across channels

- Digitally Savvy - Driven to learn new technologies and tools

Required Experience :

- BA/BS degree or higher or equivalent work experience; MBA a plus

- 7-10 years of experience with notable experience in marketing, sales and/ or product required

- +3 years of marketing experience in digital preferred

- Expertise with digital enterprise marketing tools (Linkedin, Salesforce, Google Suite, Pardot, Asana)

- Experience in a fast growing tech company is a must