Job Description

summary

• bangalore, karnataka
• a client of randstad india
• permanent

• 
  reference number JPC - 79100

job details

We are looking for a Digital Marketing Technologist to attain and exceed KPIs in the area of brand awareness, unified user experience, marketing automation, lead generation and progressive profiling.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Performance marketing to generate revenue for diagnostics as well as research services, with a clear execution plan on ROI. ...

• Experience of Design, build and maintain social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Experience in enhancing digital content, client funnel and in A/B multivariate experiments.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Define key insights for campaign development and go-to-market strategies and recommendations on tactics
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Experience in setting up and upgrading Google Adwords campaign.

Preferred Technical and Professional Expertise: \xe2\x80\xa2 Experience of implementing strategies for gathering customer and market insights to optimize outreach strategies, increase customer conversions, and generate more qualified leads, performance marketing

• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Working information on advertisement serving apparatuses
• Knowledge of best practices in internet advertising and estimation

Desired experience and Qualification:

• 10 Years of Experience in digital and performance marketing in healthcare/diagnostics.
• Master degree from reputed institute, MBA-Marketing is preferred

show more

We are looking for a Digital Marketing Technologist to attain and exceed KPIs in the area of brand awareness, unified user experience, marketing automation, lead generation and progressive profiling.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Performance marketing to generate revenue for diagnostics as well as research services, with a clear execution plan on ROI.
• Experience of Design, build and maintain social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners. ...

• Experience in enhancing digital content, client funnel and in A/B multivariate experiments.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Define key insights for campaign development and go-to-market strategies and recommendations on tactics
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Experience in setting up and upgrading Google Adwords campaign.

Preferred Technical and Professional Expertise: \xe2\x80\xa2 Experience of implementing strategies for gathering customer and market insights to optimize outreach strategies, increase customer conversions, and generate more qualified leads, performance marketing

• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Working information on advertisement serving apparatuses
• Knowledge of best practices in internet advertising and estimation

Desired experience and Qualification:

• 10 Years of Experience in digital and performance marketing in healthcare/diagnostics.
• Master degree from reputed institute, MBA-Marketing is preferred

show more

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