Job Description

Brand positioning, narrative, and long-term brand truth Brand tone, voice, and cultural posture Earned media, social brand voice, and PR narratives Final authority on how shows up across all channels What the brand amplifies--and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

Define and evolve core positioning as the platform for India's regional cultures Own master brand architecture across regions, IPs, and markets Protect the "red thread" connecting cultures without dilution or tokenism Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

Own brand social handles, PR, and cultural conversations Act as Editor-in-Chief of public voice Ensure social presence feels cultural, not promotional Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

Lead brand strategy for flagship launches, regional expansion, and national moments Ensure every campaign has a strong idea, emotional depth, and scalability Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

Set creative standards for visual identity, copy, and storytelling Ensure respectful, non-stereotypical representation of regional cultures Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

Work closely with Content, Performance, Product, and CRM teams Act as the brand conscience--calling out dilution or short-termism when needed

This Role Is NOT For

Social media managers or execution-only marketers Brand marketers without commercial accountability Candidates who see brand and performance as opposing forces Candidates dependent on large teams or budgets to create impact
Job Types: Full-time, Permanent

Pay: ₹4,584,552.98 per year

Work Location: In person