Job Description

- Define and evolve co's core positioning as the platform for India's regional cultures- Own master brand architecture across regions, IPs, and markets- Protect the "red thread" connecting cultures without dilution or tokenism- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR- Earned Media & Brand Voice- Own brand social handles, PR, and cultural conversations- Act as Editor-in-Chief of co's public voice- Ensure social presence feels cultural, not promotional- Exercise judgment on public engagement vs. silence- Integrated Brand Campaigns- Lead brand strategy for flagship launches, regional expansion, and national moments- Ensure every campaign has a strong idea, emotional depth, and scalability- Align brand equity with performance marketing without short-term erosionCreative Direction & Governance- Set creative standards for visual identity, copy, and storytelling- Ensure respectful, non-stereotypical representation of regional cultures- Build brand guardrails that protect meaning without limiting creativityCross-Functional Leadership- Work closely with Content, Performance, Product, and CRM teams- Act as the brand conscience-calling out dilution or short-termism when needed- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)- Must have owned brand meaning, not just executed campaigns- Must have launched or scaled a brand platform, not only shows or campaigns- Prior ownership of earned media, social brand voice, and PR- Fluent Hindi is mandatory- Exposure to regional cultural contexts is a strong advantage- OTT experience is a plus (ref:updazz.com)

Skills Required