Job Description

To drive digital marketing effectiveness and customer engagement by independently managing Meta and YouTube
ad campaigns, coordinating with internal and external stakeholders, and leveraging CRM data to enhance consumer
lifecycle strategies. The role is critical in ensuring that performance marketing efforts and CRM communications are
data-driven, consumer-centric, and aligned with brand objectives across platforms.
Meta Ads Execution (Facebook & Instagram)
o Independently execute and manage Meta ad campaigns (Facebook and Instagram).
o Monitor campaign performance daily; analyze key metrics such as CTR, CPC, CPM, and
conversions.
o Generate performance reports and derive actionable insights to optimize ad spend and campaign
outcomes.
? Digital Campaign Management (YouTube & Agency Coordination)
o Manage digital media campaigns with a strong focus on YouTube ads -- including format selection,
targeting, and scheduling.
o Collaborate with media agencies for campaign execution, ensuring timely delivery and accuracy.
o Review agency performance reports and provide data-driven feedback to enhance campaign
effectiveness.
? CRM & Consumer Data Analytics
o Develop and execute CRM campaigns with appropriate frequency and segmentation strategies to
improve customer engagement.
o Analyze consumer data from CRM dashboards to identify trends, user behavior, and reactivation
opportunities.
o Work cross-functionally with analytics and content teams to enhance consumer lifecycle engagement.
Key Skills & Competencies
? Deep understanding of Meta Ads Manager and digital marketing KPIs.
? Knowledge of YouTube Ads, including format planning, targeting, and A/B testing.
? Hands-on experience with CRM tools and data analytics platforms.
? Strong analytical thinking and a data-driven decision-making approach.
? Ability to work effectively with cross-functional teams (e.g., content, analytics, design, product, media).

Skills Required