Let your passion fly! We\'re proud to be one of the world\'s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that\'s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won\'t be your last. It could take you anywhere. Join us and discover just how far you can go!
Role Introduction
To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results.
To ensure the airline\'s direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.
Key Responsibilities
Digital Promotions and Campaigns
Effectively execute recruitment and engagement campaigns
Support the growth of the email database
Follow up on ancillary revenue generation
Ensure prioritisation of direct digital distribution channels
Website Content and Communication
Assist to manage website retailing and app promotional areas (shop window) to maximise revenue and uptake of key offers and reach revenue targets, ensuring good exposure for air offers (and non-air offers in TRP markets)
Support sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate
Master the Cathay Pacific content management system (Adobe Experience Manager) such that high quality content experiences are published and managed with good speed to market
Be mindful of the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
Liaise with Regional Office on a regular basis regarding website technical developments and global updates
Analytics
Use web analytics (Google Analytics) to measure performance and assist to identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
Generate reports on digital sales performance
Conduct analytics and reporting on website specific data to provide recommendations for enhancements
Search Engine Marketing and Search Engine Optimisation
Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation
Test and understand the interrelationship and keyword coverage for Search Engine Marketing and Search Engine Optimisation campaigns to drive traffic to flagship site
Social Media
Assist to manage local social media postings
Support the localisation of and leverage local agencies and Head Office produced content to drive traffic to the website
Retailing Tools and Platforms
Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training
Benchmarking
Help conduct competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline
Share learning and best practice with other Outports and leverage work done by other Outports when fit for purpose
Monitor marketing strategies used by competitors and industry leaders
Newsletter
Plan content and execution of regular e-newsletter including incorporating and adaptation of Head Office and local communication messages
Emergency and Accident
Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic qualifications
Graduate in any field is a minimum
Diploma / Certification in a relevant Sales business field would be an advantage
Knowledge, skills, training and experience
One year\'s experience in a similar role is preferable
A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience
A demonstrable passion for digital and commerce
Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
Strong numeracy skills and experience of working with data to tell a story
Strong PC literacy including Adobe Experience Manager and Google Analytics
Adapts to and embraces constant change
** Candidates must have the legal right to live and work in India
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.
All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer