Digital Marketing Specialist

Year    DL, IN, India

Job Description

About the Role:



We are looking for a results-driven

Digital Marketing professional

with proven experience in

D2C (Direct-to-Consumer) eCommerce websites

. The ideal candidate will be responsible for driving traffic, improving conversion rates, and increasing online sales through performance marketing, SEO/SEM, social media, and website optimization strategies.

Key Responsibilities:



Plan, execute, and optimize

digital marketing campaigns

across Google Ads, Meta (Facebook/Instagram), and other paid media platforms. Manage

end-to-end D2C website marketing operations

including traffic generation, conversion optimization, and retention. Develop and execute

SEO and content marketing strategies

to drive organic visibility and growth. Manage

email marketing, WhatsApp campaigns

, and push notifications for customer engagement and repeat purchases. Collaborate with design and content teams to create compelling creatives and copy for ad campaigns. Analyze campaign performance, track key metrics (CPC, CTR, ROAS, CPA), and provide actionable insights. Work closely with the tech and product teams to ensure smooth website performance, landing page optimization, and improved user journey. Stay updated with the latest trends, tools, and best practices in digital marketing and D2C eCommerce.

Requirements:



4-7 years of hands-on experience

in digital marketing, preferably for a

D2C or eCommerce brand

. Strong knowledge of

Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics (GA4)

. Proven experience in

performance marketing, conversion rate optimization, and remarketing campaigns.

Excellent analytical, communication, and project management skills. Ability to work independently and manage multiple campaigns simultaneously.

Good to Have:



Experience with Shopify or other D2C website platforms. Familiarity with influencer marketing, affiliate programs.
Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4445662
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year