Job Description

We are Sekyo India's No.1 Kids Smart Watch brand committed to delivering innovative products and exceptional customer experiences. We're looking for a performance-driven Digital Marketing Manager to lead and scale our online presence, drive customer acquisition, and optimize our website for revenue growth.

Key Responsibilities:-

Strategy & Planning:-

Develop and execute ROI-driven digital marketing strategies for the brand across key channels (Meta, Google, YouTube, Affiliate, Email, SMS). Plan and manage digital campaigns with a strong focus on customer acquisition, retention, and website traffic growth.
Performance Marketing:-

Manage paid media campaigns across Meta, Google Ads, and other performance channels. Optimize ad performance through A/B testing, audience segmentation, and funnel analysis.
Website Growth & CRO:-

Analyze website data (Google Analytics, Hotjar, Shopify, etc.) to improve user experience and conversion rates. Work with the tech/design team to implement landing pages, improve page speed, and enhance mobile-first experiences.
SEO & Content Marketing:-

Plan and implement SEO strategies to improve organic traffic and rankings. Oversee content planning for blogs, landing pages, and product descriptions to support marketing goals.
Retention & CRM:-

Develop lifecycle marketing campaigns through Email, WhatsApp, and SMS for customer engagement and repeat purchases. Manage tools like Klaviyo, Mailchimp, or similar.
Analytics & Reporting:-

Track KPIs such as ROAS, CAC, LTV, CTR, Conversion Rate, and Revenue Growth. Generate regular reports to assess campaign effectiveness and make data-backed decisions.
Team & Vendor Collaboration:-

Coordinate with creative, product, tech, and external partners to execute integrated campaigns. Manage digital marketing budgets efficiently.

Requirements:-

4+ years of hands-on experience in digital marketing, with at least 2 years focused on D2C/eCommerce brands. Proven track record of scaling paid media and driving website conversions. Strong understanding of Shopify, Google Analytics (GA4), Meta Ads, Google Ads, and SEO tools. Experience with Email/CRM platforms like Klaviyo, Mailchimp, etc. Excellent analytical skills and familiarity with tools like Excel, Google Sheets, and Data Studio. Creative mindset with attention to detail and the ability to manage multiple campaigns simultaneously.
Job Types: Full-time, Permanent, Fresher

Pay: ?70,000.00 - ?80,000.00 per month

Location:

New Delhi, Delhi (Preferred)
Work Location: In person