Job Description

- Develop and Execute Digital Marketing Strategies: Create and implement effective digital marketing strategies to achieve business goals and improve online presence.- Campaign Management: Plan, design, execute, and manage digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.- Content Creation: Create high-quality content that aligns with our brand and engages our target audience.- Social Media Management: Manage social media channels, develop social media content, and engage with the online community to build brand awareness and drive traffic.- Analytics and Reporting: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Use data to optimize and improve campaigns.- SEO/SEM: Optimize website content and landing pages for search engine optimization and manage SEM campaigns on Google, Bing, and other search engines.- Email Marketing Campaign: Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing to improve open rates and conversions.- Market Research: Conduct market research to identify trends and insights and stay up to date with the latest digital marketing trends and technologies.- Collaboration: Work with subject matter experts to understand the trends and create compelling and effective digital marketing materials.Requirements:- Education: Bachelors degree in marketing, Communications, Business, or a related field.- Experience: Proven experience as a Digital Marketing Specialist or similar role (typically 3-5 years).Skills:- Strong understanding of digital marketing concepts, best practices, and tools like Canva.- Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.- Proficiency in web analytics tools (e.g., Google Analytics) and bid management tools.- Excellent communication, writing, and editing skills.- Strong analytical and project management skills.- Ability to work independently and as part of a team.- Experience in creating Video contentPreferred Qualifications:- Certification in Google Analytics, Google AdWords, or other relevant digital marketing certifications.- Experience with marketing automation tools (e.g., HubSpot, Marketo).- Knowledge of graphic design and video editing tools (ref:updazz.com)

Skills Required