Job Description

-Be part of an expanding team of professionalsA leading provider of result-oriented Applied Behavior Analysis (ABA) services to children with developmental disabilities and autism spectrum disorders (ASD) since 2008 in the Greater Bay Area, California and Utah.The Job :You will be responsible for :- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.- Reviewing and optimising the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimise digital marketing performance.- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Managing relationships with external marketing agencies.- Ensuring consistency of brand voice, style and tone across all content.- Driving performance marketing via Google Ads, SEO / SEM, PPC and Facebook Ads.- Developing and managing the editorial calendar.Ideal Candidate :Skills Required :- You have at least 3 years experience ideally in Brand / Product Management, Digital Marketing or Content Management within Healthcare & Lifesciences industry.- You have the ability to develop engaging content for a wide range of audiences.- You are a creative marketing professional, preferably with a strong content creation and writing background.- Experience within Content Management, Content Planning and Performance marketing would be a strong advantage.- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.- You are a strong mentor and coach who can build high performing teams- You are highly goal driven and work well in fast paced environments- You enjoy finding creative solutions to problems (ref:updazz.com)