Develop and implement comprehensive marketing plans aligned with business goals.
Define and track key marketing KPIs (e.g., leads, conversion rates, engagement, ROI).
Conduct market research and competitor analysis to identify trends and opportunities.
Brand & Campaign Management
Manage brand positioning, messaging, and visual identity across channels.
Plan and execute integrated marketing campaigns across digital, social, and offline platforms.
Ensure consistent brand storytelling and tone of voice across all touchpoints.
Digital Marketing
Oversee SEO, SEM, social media, email marketing, and paid advertising strategies.
Manage website content and performance analytics to optimize user experience and conversions.
Collaborate with design and content teams to develop engaging assets.
Budget & Performance
Develop and manage the marketing budget, ensuring optimal allocation of resources.
Measure, analyse, and report on campaign effectiveness and ROI.
Recommend data-driven improvements and new initiatives.
Collaboration
Collaborate cross-functionally with Sales, Product, and Customer Success teams.
Manage external vendors, agencies, and partners to deliver best-in-class marketing outcomes.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
4+ years of experience in marketing.
Proven track record in developing and executing successful marketing campaigns.
Job Type: Full-time
Pay: ₹38,000.00 - ₹40,000.00 per month
Work Location: In person
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