Job Description

Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !

We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among

India's Top 100 Great Mid-Size Workplaces 2025

-- a proud moment in our journey of excellence. Watch the proud moment here:https://www.youtube.com/live/I_3fAFDbUWs?si=LLP2OdwjimwGjbg-
As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role Clarity | Digital Marketing Manager

Department: Marketing

Reporting To: Head Marketing

Role Definition:

The Digital Marketing Manager is responsible for leading all performance-driven digital
initiatives that drive customer acquisition, engagement, and D2C revenue growth across
digital platforms. This role plays a key function in managing end-to-end digital campaigns,
website traffic growth, SEO performance, and strategic execution aligned with organization's
marketing roadmap. The position requires strong analytical capabilities, hands-on execution,
and cross-functional collaboration.

Deliverables:

Performance marketing execution across Google Ads, Meta, SEO, and related

platformsDigital lead generation aligned with B2C and B2Ch customer journeys Achievement of D2C revenue through website and app booking funnels SEO strategy implementation and keyword ranking improvements Web traffic growth and bounce rate optimization Digital campaign calendar adherence and communication rollouts Strategic digital projects implementation and tracking Weekly campaign ROI and CPL reporting

Task and Activities:

Performance Marketing & Lead Generation:

PlPlan and execute high-impact campaigns on Google Search, Display, YouTube,

Facebook, and Instagram to meet monthly zonal lead targets.Monitor CPL, CTR, CAC, and conversion rates, ensuring optimization against

benchmarked KPIs.Lead weekly performance reviews with digital agencies and internal stakeholders for

campaign refinement.

D2C Digital Revenue Growth:

Improve online bookings through Website, Mobile App by optimizing CTAs, UX, and

funnels.Collaborate with IT and Operations teams to reduce bounce rates, drop-offs, and

booking delays.Align offers on packages, upselling campaigns aligned with seasonal and zonal

business goals.

Website and SEO Performance:

Improve website discoverability via on-page SEO, backlink strategies, structured

content optimization, and keyword tracking.Coordinate with content, design, and development teams for organic traffic growth,

lead magnet design and on-page and off-page optimization.Weekly review of bounce rate, session-to-booking ratios, and keyword rankings.

Strategic Digital Projects:

Lead implementation of strategic tools like HRA integrations, WhatsApp automation,

CRM workflow triggers, or chatbot integrations and new feature roll outs.Manage cross-functioactivationsnal (IT, Technical, etc.) coordination for digital projects. Maintain project tracking dashboards, close loop on reviews, and ensure on-time

execution.

Digital Campaign & Communication Management:

Execute digital campaigns aligned with the quarterly marketing calendar--seasonal

promotions, CoE &, test-specific offers.Manage and optimize WhatsApp drip campaigns, automated SMS journeys, and

CRM-based re-engagement campaigns.Weekly performance dashboards to track campaign reach, engagement, conversion

and update the quarterly calendar status to Marketing Head.

Success Metrics:

100% achievement of monthly lead volume; CPL (Zone/ Channel wise) as per approved budget. 100% achievement of D2C revenue targets 100% achievement of organic traffic growth 100% achievement of top 10 rankings for 20+ priority keywords Bounce rate below X% and session-to-booking conversion above Y% 100% on-time completion of all assigned digital strategic projects 100% adherence to the quarterly campaign calendar in terms of timeliness, creative

quality, and budget compliance

ASK _ Digital Marketing Manager

Skills:

Performance Marketing: Expertise in Google Ads (Search/Display/YouTube), Meta Ads

Manager, remarketing strategiesSEO & Web Optimization: Keyword planning, technical SEO, analytics tools, CRO tools Campaign Management: Calendar planning, Copy/ Creative coordination, CRM

integrations, ROI measurementAnalytics & Reporting: Proficiency in Studio, dashboard creation, and funnel tracking Automation & CRM: WhatsApp API, SMS workflows, email journeys, API-based

triggers

Knowledge:

Healthcare Marketing: Diagnostic category dynamics, preventive awareness trends,

seasonal disease patternsDigital Channel Behavior: Zonal/ Regional nuances in digital consumption,

platform-specific response patternsCustomer Lifecycle: DBCL lead-to-conversion funnel, retargeting strategies,

retention engagement via WhatsApp/SMSTools & Platforms: Meta Business Suite, WhatsApp Business API, LeadSquared,

Studio

Traits:

Execution-Oriented: Pushes campaigns live on schedule; resolves blockers

independentlyAnalytical Thinker: Decodes campaign performance patterns; suggests data-backed

improvementsCalm Under Pressure: Operates steadily in high-pressure release cycles and

campaign

Self Image:

Brand Custodian - Sees self as the guardian of organization's brand identity and trust. Voice of the Customer - Believes in designing campaigns rooted in customer insight

and relevance.Results-Oriented Marketer - Considers success as delivering measurable business

outcomes through marketing.

Motive:

Impact - Motivated by making a real difference in customer reach, health awareness,

and customer engagement.Achievement - Driven to meet or exceed lead targets, revenue goals, and digital KPIs. Learning & Growth - Interested in staying ahead with trends in digital marketing,

healthcare communication, and customer behavior.