Job Description

/ Responsibilities

• Planned, strategize, and execute online product promotion campaigns through social media channels, PPC, SEO and email marketing channels.
• Responsible for online customer acquisitions through SEO, Paid Search (PPC), and Social Media Campaigns
• Managing the content/creatives on the website ensuring that the creative requirements are met and lead generation is achieved through online channels.
• Prepare internal reports and prepare a plan to improve key metrics based on the website traffic reports
• Plan and organize webinars and email marketing campaigns for lead generation
• Optimizing paid search, display, and remarketing campaigns on regular basis to increase leads and conversions for achieving the expected growth in business
• Lead the execution of brand digital campaigns, strategies, and advertising programs
• Responsible for traffic, leads, and conversions through various online campaigns
• Monitor competitive landscape for various products and gather ideas for product promotion
• Track and analyze website traffic reports using web analytics tools such as Google Analytics, WebTrends, etc.
• Identify new trends in digital marketing and adopt them as required

Desired Candidate Profile

• Basic/ Technical must have: Product Marketing, App Marketing, Analytics, SEO, SEM, Campaign
• Management, CRM and Database Management, Paid Marketing
• Additional: Knowledge of fundamental marketing principles, content writing and
• editing, graphic design, lead generation

Qualification

• UG + MBA in Digital Marketing (Preferred)

Minimum Experience: 5+ years



Job Category: Sales/Marketing
Job Type: Full Time
Job Location: Remote