Job Description

About us

The Walnut Folks Group is a leading digital marketing conglomerate with 3 digital agencies - Walnut Folks, Confluencr and Intent Farm. Across the 3 fast-paced agencies we are constantly on the lookout for young, ambitious and sincere digital marketers. If you like doing great work, and wish to grow with a warm group of peers, you shall right at home. Led by Hitesh and Sahiba, the group works with some of the leading brands of the country and has delivered award-winning performance since the last few years.

This is a remote position. If you live and breathe marketing, we need to talk. The Walnut Folks Group is looking for an experienced and versatile Digital Marketer who will be responsible for the growth of our client’s holistically. Major channels of focus would be Google Ads, Meta Ads, SEO and Influencer Marketing. You are NOT expected to be hands-on all of them. You are expected to be hands-on with 1-2 of them and have an over arching knowledge of the others.
Digital Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with the brand identity of the clients. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
You will lead the projects for multiple clients simultaneously. You will manage end to end communication with clients right from understanding their expectations to strategizing to guiding them on the right channels to delivering the project to them. For delivery – you will work internally with experts on respective channels like Google Ads, Meta Ads, SEO and so on.
Ultimately, you will lead the results of each of the client projects and ensure growth for the client.


Job Role:

• Develop strategies and tactics to get the word out about the brand and drive qualified traffic to the website
  
• Deploy successful marketing campaigns and own their implementation from ideation to execution (via internal teams)
  
• Experiment with a variety of organic and paid acquisition channels like SEO, Google Ads, Meta Ads, Influencer marketing etc.
  
• Lead content ideation for respective brands to maximize their ROI on ads and SEO
  
• Prepare and monitor the marketing budget on a monthly, quarterly and annual basis and allocate funds wisely
  
• Oversee and approve marketing material, from website banners to ad copies and creatives to landing pages
  
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  
• Analyze consumer behavior and adjust SEO and advertising campaigns accordingly
  
• Report daily and weekly project status to internal stakeholders and client stakeholders
  
• Lead gap analysis for campaigns that do not perform and accordingly lead next growth plan
  
• Creating monthly deep analytics reports and present findings to clients

Requirements

• Demonstrable experience in digital ads (Google or Meta) together with the potential and attitude required to learn new channels fast.
  
• Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate.
  
• Solid knowledge of website analytics tools (e.g., Google Analytics).
  
• Experience in setting up complex Google Data Studio dashboards
  
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  
• A sense of aesthetics and a love for great copy and witty communication.
  
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits

• Work autonomy and freedom to implement strategies
  
• Hyper-intensive growth culture
  
• Learning opportunities and access to

• 
  Industry
  Advertising
  Salary
  5-6 LPA
  Work Experience
  1-3 years
  Remote Job