Digital Marketing Manager
Year Mumbai, Maharashtra, India
Job Description
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Job Title: Digital Marketing Manager Position Overview:
We are looking for an experienced and strategic-minded Digital Marketing Manager to lead our digital marketing efforts and drive online growth. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, managing digital channels, and optimizing campaigns to increase brand awareness, engagement, and conversions. The ideal candidate will have a strong understanding of digital marketing tactics, data analysis skills, and a track record of delivering results in a fast-paced environment. Key Responsibilities:
We are looking for an experienced and strategic-minded Digital Marketing Manager to lead our digital marketing efforts and drive online growth. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, managing digital channels, and optimizing campaigns to increase brand awareness, engagement, and conversions. The ideal candidate will have a strong understanding of digital marketing tactics, data analysis skills, and a track record of delivering results in a fast-paced environment. Key Responsibilities:
- Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with business goals and objectives.
- Identify target audiences, market segments, and key performance indicators (KPIs) to guide digital marketing initiatives.
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing to inform strategy development.
- Channel Management:
- Oversee all digital marketing channels, including website, social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
- Develop and manage content calendars, editorial schedules, and posting plans for social media platforms and other digital channels.
- Campaign Execution:
- Plan, execute, and optimize digital marketing campaigns to drive traffic, engagement, and conversions across digital channels.
- Monitor campaign performance, analyze metrics, and adjust strategies and tactics as needed to achieve campaign objectives and ROI targets.
- Content Creation and Management:
- Collaborate with internal teams and external partners to create high-quality content for digital channels, including website copy, blog posts, social media posts, videos, and graphics.
- Ensure consistency in brand messaging, tone, and visual identity across all digital content.
- Data Analysis and Reporting:
- Track and analyze key performance metrics, such as website traffic, engagement rates, conversion rates, and customer acquisition costs.
- Generate regular reports and dashboards to communicate digital marketing performance and insights to stakeholders.
- Use data-driven insights to optimize campaigns, identify opportunities for improvement, and make strategic recommendations.
- Conversion Optimization:
- Implement strategies to optimize website user experience (UX), conversion funnels, and landing pages to maximize conversion rates and lead generation.
- Conduct A/B testing and multivariate testing to refine digital marketing tactics and improve performance.
- Bachelor\'s degree in Marketing, Communications, Business Administration, or a related field. Master\'s degree is a plus.
- 5+ years of experience in digital marketing, with a proven track record of managing successful digital marketing campaigns and driving results.
- Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, or similar tools.
- Excellent communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.
- Strategic mindset with the ability to think creatively, problem-solve, and develop innovative solutions to achieve business objectives.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Day shift
- Digital marketing: 3 years (Preferred)
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Job Detail
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Job IdJD3297398
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear