Job Description

Digital Marketing Manager is one of the key positions in the company. He/ she will be the face of the company for the clients and will be responsible for effective service delivery to clients. The job includes relationship management with clients, creating Online Marketing Plans as per their business goals and executing them with the help of internal teams comprising of Content, Design, Analytics and Tech.

Responsibilities:

• Client Engagement & Relationship Management: Communicate with clients on a regular basis to understand their business goals and required services
• Strategic Planning: Develop online marketing plans as per the business goals of clients comprising of one or all of the following aspects:
• Seek and evaluate new social media platforms and technologies to stay at the forefront of the adoption of new social media trends, tools, and channels
• Content Marketing Social Media, Blogs, Infographic, etc
• Social Media Branding Campaigns
• Online Reputation Management
• Project Management: Coordination with internal functional teams of content, design, analytics & tech to ensure excellent delivery of Online Marketing Plans
• Guidance & support to internal team for effective sent service delivery
• Reporting & Reviews of Account Performance Measure impact on a regular basis and ensure course correction based on the success indicators
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Knowledge/ Skill Set Required:

• Strong project management or organisational skills
• Understanding of Marketing Concepts Communication, Branding, etc
• In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

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