Job Description

Digital Marketing ManagerLocation: Mumbai or KolkataCandidate should be from IT software companyWill just get 25-30% hike depending upon current ctcRole and Responsibilities

• Build an email marketing program, including lifecycle, transactional and ad-hoc campaigns. Apply your analytical abilities and creative talents to develop world-class email marketing campaigns.

• Champion continuous advancement of marketing automation features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders including development teams, designers, business teams, and others.

• Manage step-by-step process of campaigns including but not limited to coordination with design and editorial, defining template structure with marketing, structuring A/B tests, setting up campaign and delivery, and reporting on results.

• Work closely with marketing team on calendar planning, project prioritization and performance tracking, and implement integrated campaigns across advertising, social, email, and other channels

• Create relevant reporting and analytics which provide insight into issues and opportunities leading to action.

• Identify & Evaluate and qualify targeted relevant companies to work with

• Be proficient at using a sales development platform to execute the outreach process consisting of phone, email, and social touches.

• Meet or exceed qualified lead/demos quota every month.

• Build long-term trusting relationships with prospects

Skills and Qualifications:
Essential:

• BA/BS in marketing, communications, e-commerce, merchandising or related field; or equivalent experience required;

• Proven ability to build a pipeline of qualified leads and nurture them along the customer journey

• Track record of creating marketing strategies that inspire customers and drive revenue

• Experience driving demonstrable business results through testing and deploying effective marketing campaigns across different channels.

• Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM

• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution

• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities

• Proficient in analyzing and reporting on KPIs Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau)

• Excellent PPT skills.

• At least 2 years of experience in Product Marketing at a SaaS Product company

• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

• Experience initiating and driving a range of GTM programs including, webinars, email campaigns, social media, content marketing etc.

• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

Desired:

• MBA in Marketing or equivalent with 3+ years' in B2B marketing, lead generation, client acquisition and customer engagement

• Diploma in digital marketing and CRM will be an advantage

• Prior experience in working with Salesforce is an advantage

Job Types: Full-time, Regular / PermanentSalary: ?1,000,000.00 - ?1,200,000.00 per yearSchedule:

• Day shift

Ability to commute/relocate:

• Mahalakshmi,, Mumbai - 400011, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Experience:

• Digital marketing: 4 years (Required)
• Product marketing at SaaS Product Company: 2 years (Required)