Digital Marketing Manager

Year Kolkata, West Bengal, India

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Responsibilities:

Select, implement, and manage digital marketing automation tools across platforms.
Configure and maintain workflows, automation rules, and integrations with other systems.
Develop and execute automated digital marketing campaigns, including email, social media, and online ads.
Create and optimize landing pages, forms, and digital assets within the automation platform.
Monitor and analyze campaign performance metrics, providing regular KPI reports and actionable insights.
Conduct A/B testing to optimize campaign performance.
Continuously refine automation workflows based on data-driven insights.
Collaborate with SEO, content, and social media teams to align automation strategies.
Expertise in PPC, Google Adwords, and Ads campaigns.
Ensure consistent messaging and branding across digital channels.
Stay updated on digital marketing automation trends and advancements.
Propose innovative solutions to enhance automation capabilities.
Scale automation efforts as the organization grows.
Evaluate and recommend additional tools or integrations to support evolving needs..

Schedule: Shift Timings: 09:00 AM - 06:00 PM, Monday to Friday.

Job Types: Full-time, Permanent Pay: Up to \xe2\x82\xb940,000.00 per month Benefits:

Schedule:

Education:

Experience:

Work Location: In person Application Deadline: 29/04/2024

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