Job Description

Google Ads & Paid Campaigns

Plan and execute PPC campaigns across Google Ads (Search, Display, Shopping, Video, Performance Max). Keyword research, ad copywriting, A/B testing, bid optimization, and performance tracking. Monitor and manage campaign budgets to ensure maximum ROI and cost efficiency. Implement remarketing and audience targeting strategies.

Social Media Marketing (SMM)

Develop and manage paid and organic strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Create and manage ad campaigns (traffic, lead gen, conversions) on Facebook Ads Manager and other platforms. Collaborate with the design and content teams for creative campaigns. Analyze audience engagement and drive follower growth and interaction.

SEO & Content

Coordinate with SEO teams or agencies to ensure organic traffic growth and improved SERP rankings. Ensure content alignment with SEO strategy (on-page & off-page SEO). Oversee blog, video, and content calendar in collaboration with content creators.

Performance Analysis & Reporting

Use tools like Google Analytics, GA4, Tag Manager, Facebook Pixel, and Search Console to track KPIs. Prepare weekly/monthly reports on campaign performance, insights, and future recommendations. Monitor competitor activities and industry trends to optimize strategy.

Strategy & Team Coordination

Develop integrated digital marketing plans and drive execution in line with business goals. Collaborate with cross-functional teams including design, sales, IT, and agencies. Lead and mentor digital marketing executives and interns.
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement
Supplemental Pay:

Performance bonus Yearly bonus
Experience:

Digital marketing: 7 years (Preferred) Google AdWords: 4 years (Preferred)
Work Location: In person