Job Description

Job Responsibilities- Understand user behavior during acquisition, conversion, and retention stages by studying the game aspects, website features, and player activity to obtain a holistic understanding of the product.- Strategize, implement and experiment (A/BTest) with new creative communication ideas- Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase, and cross-sell by working closely with the Revenue, Product, Tech, and UX teams.- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc.- Lead the reporting, monitoring, and tracking for the different campaigns & also publish appropriate performance dashboards- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle- Perform extensive campaign analysis daily, weekly, and monthly to find growth opportunities- Drive and monitor A/B tests and data-driven experiments to strive for continuous improvement in campaign metrics.- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails, etc to target users with relevant and personalized communication- Stays abreast of mobile & email marketing best practices.- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done- Stay abreast of and recommends mobile & email marketing best practices.- Take initiatives, identify pain points, and improvement areas and work towards achieving a solution.- This role requires a high degree of stakeholder management and provides exposure across departments and will be leading a small team.Minimum Job Qualifications: -- 4-6 years of Marketing Experience including Digital Marketing-Has good knowledge of fantasy games like Ludo or Rummy or cricket.- Has closely worked with creative and media- Strong understanding of the Digital Marketing ecosystem & skillsets for the same- Excellent project management skills- Extreme attention to details- Excellent team player- Ability to work with data and uncover insights into the consumer mindset.Job Type: Full-timeSalary: ?500,000.00 - ?1,100,000.00 per yearSchedule:

• Morning shift