Job Description

Primary Responsibilities

• The candidate will have extensive experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing.
• He is reporting directly to the General Manager/Director of Sales & Marketing of the hotels he has in charge for the below duty.

Web Sales Strategy & Improvement of Online Presence

• Define key markets and opportunities.
• Plan digital Marketing roadmap for each property in consultation with key stakeholders in each property.
• Develop Digital marketing strategies to meet business needs of each property (including rooms, F&B, MICE, Wedding, Spa, etc.)
• Strategy development for all digital marketing channels (including microsite, AH.com/Brands.com, Social media, email marketing, paid media, bloggers and influencers.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Completion & review of Digital Marketing audits, including associated action plans.
• Animate and integrate Loyalty programs (LCAH, Meeting Planner & Accor Plus) throughout Digital marketing activity, where relevant.
• Active Promotion of Offers / Benefits (as needed)
• Actively participate in marketing campaign and merchandising programs

Mentoring and Developing Hotel Team . Mentor on key skills with in digital marketing for the hotel teams to develop further
. Collaborate and Train internal property teams to implement optimized user experience
. Collaborate with agencies and other 3rd party vendor partners
. E-Commerce Audits and Actions with road map Competitors’ and Technology Watch

• Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Designing new and creative growth strategies
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments. Evaluate emerging technologies. Provide perspective and training for adoption where appropriate

Reporting and Engagement Framework

• Repost individually to all subscribed property GMs regarding their specific action plans, including

o Status of action plan items
o Result, including key success metrics for each activity.

• Prepare and review general budget and purpose investment strategies

o Regional Digital marketing activities
o Localized Digital marketing activities

Knowledge and Experience

• Bachelor’s Degree from a reputable hospitality school
• Minimum 5 years of marketing experience or at least 2 years of experience in a similar capacity with proven records
• High degree of professionalism with strong understanding of global markets and business acumen
• Excellent reading, writing and oral proficiency in English language
• Proficient in MS Excel, Word, & PowerPoint

Competencies

• Strong leadership and interpersonal skills
• Excellent communication and customer contact skills
• Results and service oriented with an eye for details
• Ability to multi-task, work well in stressful & high-pressure situations
• A team player & builder
• A motivator & self-starter
• Well-presented and professionally groomed at all times