Job Description

Primary Responsibilities . The candidate will have extensive experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing. . He is reporting directly to the General Manager/Director of Sales & Marke

Primary Responsibilities . The candidate will have extensive experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing. . He is reporting directly to the General Manager/Director of Sales & Marketing of the hotels he has in charge for the below duty. Web Sales Strategy & Improvement of Online Presence . Define key markets and opportunities. . Plan digital Marketing roadmap for each property in consultation with key stakeholders in each property. . Develop Digital marketing strategies to meet business needs of each property (including rooms, F&B, MICE, Wedding, Spa, etc.) . Strategy development for all digital marketing channels (including microsite, AH.com/Brands.com, Social media, email marketing, paid media, bloggers and influencers. . Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). . Completion & review of Digital Marketing audits, including associated action plans. . Animate and integrate Loyalty programs (LCAH, Meeting Planner & Accor Plus) throughout Digital marketing activity, where relevant. . Active Promotion of Offers / Benefits (as needed) . Actively participate in marketing campaign and merchandising programs Mentoring and Developing Hotel Team . Mentor on key skills with in digital marketing for the hotel teams to develop further . Collaborate and Train internal property teams to implement optimized user experience . Collaborate with agencies and other 3rd party vendor partners . E-Commerce Audits and Actions with road map Competitors' and Technology Watch . Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points . Identify trends and insights, and optimize spend and performance based on the insights . Designing new and creative growth strategies . Monitor competition and provide ideas to stand out . Stay up-to-date with digital technology developments. Evaluate emerging technologies. Provide perspective and training for adoption where appropriate Reporting and Engagement Framework . Repost individually to all subscribed property GMs regarding their specific action plans, including o Status of action plan items o Result, including key success metrics for each activity. . Prepare and review general budget and purpose investment strategies o Regional Digital marketing activities o Localized Digital marketing activities Knowledge and Experience . Bachelor's Degree from a reputable hospitality school . Minimum 5 years of marketing experience or at least 2 years of experience in a similar capacity with proven records . High degree of professionalism with strong understanding of global markets and business acumen . Excellent reading, writing and oral proficiency in English language . Proficient in MS Excel, Word, & PowerPoint Competencies . Strong leadership and interpersonal skills . Excellent communication and customer contact skills . Results and service oriented with an eye for details . Ability to multi-task, work well in stressful & high-pressure situations . A team player & builder . A motivator & self-starter . Well-presented and professionally groomed at all times