Job Description

Key Responsibilities

1. Lead Generation & Digital Strategy

Build and execute B2B lead generation plans across SEO, LinkedIn, social media, and paid ads. Design the marketing funnel from awareness to nurturing. Recommend quick wins and long-term scalable strategies with measurable KPIs.

2. Brand Positioning & Visibility

Audit current brand presence and positioning. Develop strategies to enhance visibility in the training and coaching industry. Create content and campaigns that establish thought leadership and credibility.

3. Video & Content Marketing

Plan and manage brand shoots -- leadership messages, client stories, service showcases, and culture videos. Define tone, theme, and style aligned with Kaizen's premium, authentic brand. Oversee production, budgeting, and distribution across LinkedIn, YouTube, Instagram, and website.

4. Marketing Agency & Vendor Management

Manage existing digital, creative, and video partners. Set clear SLAs, track performance, and ensure consistency in brand communication. Manage contracts, budgets, and ROI-driven execution. Maintain a marketing calendar and performance dashboard.
Qualifications

MBA/PGDM in Marketing or related field. 5-7 years of B2B marketing experience in training, consulting, or professional services. Proven skills in

lead generation, content marketing, and agency management

. Excellent communication, negotiation, and project management skills.
Why Join Us

Lead marketing for a

fast-growing, impact-driven organization

. Collaborate directly with leadership and top enterprise clients. Freedom to create and execute innovative marketing strategies.
Job Type: Full-time

Pay: ₹15,754.46 - ₹59,521.29 per month

Benefits:

Provident Fund
Work Location: In person