Job Description

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team.The ideal candidate will have a deep understanding of digital marketing strategies and possess strong expertise in various areas such as digital marketing strategy and planning, reporting, client communication, Performance Marketing, SEO, Google Ads, PPC, social media marketing, affiliate marketing, Brand Development, PR etc. As a Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing campaigns to drive brand awareness, increase website traffic, and generate leads. Roles & Responsibilities

• Develop and execute comprehensive digital marketing strategies and plans to achieve business objectives.
• Conduct thorough market research to identify target audiences, market trends, and competitor analysis.
• Create and manage digital marketing campaigns across various channels, including Google Ads, social media platforms, email marketing, affiliate marketing, and SEO.
• Monitor and analyze campaign performance using various analytics tools and provide regular reports to the management team.
• Optimize digital marketing campaigns to maximize ROI, improve conversion rates, and enhance user engagement.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels.
• Stay updated with industry trends and best practices in digital marketing, and implement new strategies and tactics accordingly.
• Manage relationships with clients and provide regular communication to update them on campaign progress, results, and recommendations.
• Conduct A/B testing and other experiments to optimize landing pages, ad copy, and other elements of digital marketing campaigns.
• Stay abreast of changes in digital marketing platforms and algorithm updates to ensure compliance and effectiveness of campaigns.
• Identify and evaluate new digital marketing opportunities and technologies that can enhance campaign performance.

Requirements and skills

• Bachelor\'s degree in marketing, business, or a related field. A master\'s degree is a plus.
• Proven work experience as a Digital Marketing Manager or in a similar role.
• Strong expertise in digital marketing strategy and planning, including target audience identification, competitor analysis, and campaign goal setting.
• Proficient in using digital marketing tools and platforms such as Google Ads, Google Analytics, social media advertising platforms, and SEO tools.
• Excellent analytical skills to interpret data, identify trends, and make data-driven decisions.
• Exceptional communication skills with the ability to effectively present ideas and strategies to clients and internal stakeholders.
• In-depth knowledge of SEO techniques, including keyword research, on-page optimization, and link building.
• Experience in managing PPC campaigns and optimizing performance through bid management, ad copy testing, and landing page optimization.
• Familiarity with affiliate marketing strategies and best practices.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• A creative mindset with the ability to think outside the box and develop innovative digital marketing campaigns.

Job Type: Full-time Salary: 91,200,000.00 - 92,400,000.00 per year Benefits:

• Flexible schedule

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Work Location: One location Speak with the employer
+91 9557914740