The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth through online channels. They lead a team and collaborate with cross-functional teams to create and implement effective digital marketing campaigns. Key Responsibilities: 1. Digital Strategy Development: Develop and execute comprehensive digital marketing strategies that align with the organization\'s overall business objectives. 2. Online Advertising: Plan and manage online advertising campaigns, including pay-per-click (PPC) advertising, display advertising, social media advertising, and other digital advertising channels. 3. Search Engine Optimization (SEO): Optimize the website\'s content and structure for search engines to improve organic search rankings and drive traffic. 4. Content Marketing: Oversee content creation and distribution, including blog posts, videos, infographics, and other content formats that engage and inform the target audience. 5. Social Media Management: Manage and grow the organization\'s presence on social media platforms, including creating content, posting, and engaging with the audience. 6. Email Marketing: Develop and implement email marketing campaigns, including creating newsletters, segmenting the email list, and analyzing campaign performance. 7. Analytics and Reporting: Use tools like Google Analytics to track the performance of digital marketing campaigns, analyze data, and make data-driven decisions to optimize strategies. 8. Budget Management: Create and manage budgets for digital marketing campaigns and initiatives, ensuring efficient allocation of resources. 9. Team Leadership: Lead a team of digital marketing professionals, setting goals, providing guidance, and fostering their professional growth. 10. Marketing Automation: Implement and manage marketing automation tools and systems to streamline marketing processes and improve efficiency. 11. Conversion Rate Optimization (CRO): Continuously optimize website and landing page design to improve conversion rates and user experience. 12. Market Research: Stay up-to-date with industry trends, monitor competitor strategies, and conduct market research to identify opportunities and challenges. 13. Compliance: Ensure all digital marketing activities comply with legal and regulatory requirements, including data privacy and advertising standards. Job Types: Full-time, Fresher Salary: \xe2\x82\xb930,000.00 - \xe2\x82\xb950,000.00 per month Benefits:

• Commuter assistance

Schedule:

• Day shift

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)

Ability to Relocate:

• Ernakulam, Kerala: Relocate before starting work (Preferred)

Work Location: In person Speak with the employer
+91 9020123466
Expected Start Date: 29/02/2024