Job Description

You will be responsible for driving qualified traffic and converting sales for our website and marketplace channels. You will have a deep understanding of PPC advertising to maintain and monitor all channels for the company.As our new PPC Specialist, you thoroughly research keywords that you determine to be relevant, discover non-converting keywords, and target key audiences to maximize ROI. Simultaneously, you are analyzing campaign performance to determine high/low performing campaigns and providing reporting up to the Marketing Director for review.What You Will Do

• Plan, create, and manage PPC campaigns across Google AdWords, Microsoft Ads, Facebook Ads Manager, Amazon Sponsored Products, eBay, and Walmart.
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends

Who You Are

• You are detail orientated and organized

• Ability to transition quickly between multiple projects
• Creative problem-solver

• The ability to effectively articulate brand strategy into creative briefs
• You are comfortable working among strong personalities, and you are personable

• You work well with teams and possess interpersonal skills, and inspire those around you

• Effectively communicate internally and with outside vendors

Required Experience:

• 2+ years of experience in the retail industry
• Expertise in Google Adwords with certification

• Strong attention to detail
• Ability to establish priorities while handling multiple projects

• Competency in Microsoft 365 products such as email, word processing, and spreadsheets

Job Type: Full-timePay: ?10,254.81 - ?41,517.14 per monthSchedule:

• Flexible shift

Ability to commute/relocate:

• Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)