Job Description

About Clover Organic: Clover was set up in the year 2008 to create a transformation in the field of organic agriculture, aquaculture and waste water treatment by creating sustainable value chains and products. We provide end to end solutions to enable sustainable prosperity by utilizing nature\xe2\x80\x99s wisdom, which is implemented through partnerships. We have a state-of-the-art factory in Dehradun to produce advanced organic inputs for all our verticals, which help in implementing these solutions. We work with the Government, NGO and the private sector for delivering the aforesaid products and solutions across various States. Our Values: Purposeful \xe2\x80\x93 Inclusive \xe2\x80\x93 Nurture \xe2\x80\x93 Embrace The Role This is a mid-level role, reporting to the CEO. Accordingly, the purpose and key expectations would be as follows: Purpose: To ensure planning, implementation, and optimization of online marketing duties including promoting products or services through digital platforms, creating marketing strategies, and monitoring the online presence of the company. The key expectations of the role: Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.) Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Competencies required: Knowledge, skills, attitude: Knowledge Excellent knowledge of digital marketing concepts and best practices Experience with social media, Google AdWords and email campaigns and SEO/SEM Working knowledge of ad serving tools Knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.) Skills Good communication skills, both written and verbal. Skills and experience in creative content creation Creative and analytical Attitude Results driven and having a strong bias for action. Initiative and drive. Willing to gain proficiency in new relevant platforms Able to multitask, prioritize, and manage time efficiently. Open to travel The Individual: (education and experience) Essential:

• Bachelor\xe2\x80\x99s degree in Mass Communication/Journalism/English Honours/English

• 3+ years\xe2\x80\x99 experience in Digital Marketing

• Proven experience of converting leads

Desirable:

• Master\xe2\x80\x99s Degree in in Mass Communication/Journalism/English Honors/English

Experience in social sector organizations (NGOs, Development & Impact Organizations) Handling social media accounts of individuals or organizations in the agricultural/livelihoods/social sector Experience of working in an advertising agency as a copywriter Job Type: Full-time Salary: 930,000.00 - 945,000.00 per month Benefits:

• Health insurance

Schedule:

• Day shift

Ability to commute/relocate:

• Dehradun, Dehradun - 248001, Uttarakhand: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Required)

Experience:

• Digital marketing: 3 years (Required)
• total work: 4 years (Preferred)
• Social media strategy: 3 years (Required)

Speak with the employer
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