Digital Marketing Manager

Year    Calicut, Kerala, India

Job Description

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1. Developing Digital Marketing Strategies Creating comprehensive digital marketing strategies aligned with overall business goals. This includes setting objectives, identifying target audiences, and selecting appropriate digital channels and tactics. 2. Managing Digital Advertising Campaigns: Planning, executing, and optimizing digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. This involves keyword research, ad copywriting, budget management, and performance tracking. 3. Content Creation and Management Overseeing the creation and distribution of digital content, including website content, blog posts, social media updates, videos, infographics, and more. Ensuring that content is engaging, relevant, and consistent with brand messaging 4. Search Engine Optimisation (SEO) Implementing SEO best practices to improve the visibility and ranking of the company\'s website in search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and monitoring SEO performance. 5. Social Media Management Developing and implementing social media strategies to build brand awareness, engage with audiences, and drive traffic and conversions. Managing social media accounts, creating content calendars, and analyzing social media metrics to measure performance. 6. Email Marketing Campaigns Planning, executing, and analyzing email marketing campaigns to nurture leads, promote products or services, and maintain customer relationships. This includes crafting email content, segmenting email lists, and monitoring email performance. 7. Website Management and Optimisation Monitoring website performance, analysing user behaviour, and implementing improvements to enhance user experience and drive conversions. This may involve A/B testing, conversion rate optimization (CRO), and usability testing. 8. Analytics and Reporting: Tracking and analysing key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Generating regular reports to communicate insights and recommendations to stakeholders, and using data to inform future marketing strategies. 9. Staying Updated on Industry Trends: Keeping abreast of developments and trends in digital marketing, including new technologies, tools, and best practices. Continuously learning and experimenting with new strategies to stay ahead of the competition. Job Types: Full-time, Permanent Pay: \xe2\x82\xb925,000.00 - \xe2\x82\xb940,000.00 per month Benefits:
  • Cell phone reimbursement
  • Health insurance
  • Internet reimbursement
Schedule:
  • Day shift
Supplemental pay types:
  • Overtime pay
  • Performance bonus
  • Yearly bonus
Education:
  • Bachelor\'s (Preferred)
Experience:
  • Digital marketing: 1 year (Required)
  • total work: 1 year (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD3282606
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Calicut, Kerala, India
  • Education
    Not mentioned
  • Experience
    Year