Job Description

Company Description
About IELTSMaterial.com: IELTSMaterial.com is a CollegeDekho group company. IELTSMaterial.com is one of the largest IELTS test prep platforms globally empowering over 1M users monthly to train for the exam and fulfill their dreams of going abroad for their study abroad education or immigration via IELTSMaterial Global Immigration Services. For More Visit : https://ieltsmaterial.com GetMyUni is a CollegeDekho group company. GetMyUni is one of India\xe2\x80\x99s largest college decision-making platforms in India, disrupting the college admissions space. We serve over 50M+ users annually. For more visit: www.getmyuni.com GetMyUni and IELTSMaterial are a part of the CollegeDekho Group, which is one of India\xe2\x80\x99s leading Higher Education Ed Tech companies and has raised ~$50M USD from investors like Winter Capital, ETS Strategic Capital, Calega, Man Capital, and ADQ.

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and marketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Excellent working knowledge of ad platforms like Google AdWords, Display, YouTube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones
• Lead a team of 4-5 members and define their growth path
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums
• Execute tests, collect and analyse data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals
• Track, report, and analyse website analytics, PPC initiatives and FB Paid Ads
• Understanding campaigns and creating relevant ads
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyse competitor advertising links and strategize the best plan ahead for the business.
• Collaborate with content and SEO teams to maintain a consistent brand voice and message across all paid programs
• Measure, analyse and understand marketing metrics to drive marketing decisions
• Manage email life cycles to nurture leads and engage with customers

• B.Tech or UG from a reputed institute required
• The Digital Marketing Manager will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• 3+ years well-versed experience in Facebook performance marketing, conversion, and online customer acquisition
• Strong Analytical Skills and Experience Generating Campaign Performance Reports
• Candidates from Edtech background would be preferred.

• Perk and benefits : Competitive salary.
• Location : Bangalore.