Job Description

The candidate must have a minimum five years of experience in digital marketing to join our team.

Job description

• Minimum 5 years experience designing, executing, measuring, and optimizing SEO, SEM, social media, and display advertising campaigns.
• Direct experience in setting up and optimizing Google Adwords campaigns and LinkedIn campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge in website and marketing analytics.
• Strong analytical skills and data-driven thinking.

Responsibilities & Duties

• Develops, plans and execute all digital marketing strategy for clients.
• Responsible for creating, coordinating and managing the execution of digital marketing campaign strategies including, but not limited to: SEO,SEM, social media, and display advertising campaigns.
• Keep pace with SEO and SEM, audience building, social media, project management and internet marketing industry trends and development.
• Works hand-in-hand in planning, designing, and executing web, SEO with the Web Optimization Manager.
• Works on optimization of targeting/bidding based on results and campaign
• Designs, builds, and maintains our social media presence.
• Build comprehensive, integrated distribution, promotion strategies/content amplification plans that deliver on marketing objectives.
• Lead creative testing and strategy, working closely with stakeholders and design teams to ensure all our campaigns have the best chance of succeeding.
• Manage relationships with key vendors to understand competitor strategies, new testing opportunities, and ensuring our team is staying on the edge of innovation.
• Drives targeting and customer segmentation to personalize digital campaigns.
• Report on quarterly numbers for clicks, leads, converted leads, pipeline for all online advertising activity and other relevant KPIs.
• Develops and executes test plans to refine messaging and drive lift.
• Contributes and influences the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against business objectives and strategies.
• Brainstorm new and creative growth strategies.

Job Types

• Full-time, Permanent

Location of Work

• Bangalore: However, due to Covid-19, this role is currently a remote \xe2\x80\x98Work from Home\xe2\x80\x99 role.

Number of Openings

• 2