Job Description

About HyperVerge

HyperVerge is a deep tech AI company that provides identity verification solutions for companies in the BFSI, Ed-tech, Telecom, Digital Lenders, Marketplaces etc spaces. Our home grown AI powers large enterprises like Jio, SBI, Bajaj Finserv, etc, and startups like EarlySalary, MoneyTap, ZestMoney, Kissht, etc. Our code has powered 700 million+ AI based automated ID checks so far.

At HyperVerge, the Digital Marketing Manager will be responsible for driving new users to HyperVerge by creating and overseeing the digital demand plan for paid search, paid social, programmatic display, and sponsored publisher platforms.

Goals

• Devise and own the GTM and Launch strategy for a 0-1 product initiative
• Set up Marketing Process Automation and own metrics on Signups

Responsibilities:

• Identifying customer segments and personas. Understanding the buying journey of customers. Understanding keywords relevant to the product
• Planning and execution of campaigns including paid and organic channels
• Create content for Ads, Landing Pages and other collaterals
• Utilize strong analytical ability to evaluate campaign performance. Use this analysis to optimize campaigns

• Owning and optimizing metrics and conversion rates across channels
• Data driven Iteration and refinement of value proposition and product positioning with the product team through website, landing pages, Ads etc

Requirements * Master\'s/Bachelor\'s degree in Marketing, Communications, or a related field.

• 2-3 years of experience in digital marketing, with a proven track record of driving business results.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Entrepreneurial spirit, Willingness to work hands on and Ability to create clarity and get things done amid ambiguity
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, and HubSpot.
• Passion for digital marketing and staying up-to-date with the latest trends and technologies.

HyperVerge