Job Description

Paid Performance Marketing Specialist Experience: 3+ years Salary : USD 1,500/ month (based on experience) Expected Notice Period : 2 to 4 Weeks Shift : IST (11:30 AM to 8:30 P.M) Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-time, 06 months (*Note: This is a requirement for one of Uplers\' clients) What do you need for this opportunity Primary Skills : Google Ads, Shopping Ads, Campaign optimisation, Facebook Ads, Google Analytics - Advance Google Tag Manager, Linkedin Ads - Basic Our Hiring Partner is Looking for: Paid Performance Marketing Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you Roles & Responsibilities: You have a strong focus on paid social media and keen for strategy. You will be responsible for the day-to-day management of paid digital marketing campaigns which can include search, display and social advertising strategies across a wide range of B2B and B2C sites. You are passionate about the world of online marketing and love helping people and brands connect through targeted, strategic advertising. You\'re data driven, with a creative streak and this allows you to generate awesome campaigns that really deliver. You know how to report on and present data, and you understand the importance of delivering excellent ROI for clients. Responsibilities and typical duties will include, but are not limited to, the following: Creating, managing, optimising, and reporting on paid media campaigns, primarily across social media platforms including Facebook and Instagram and Google Ads. Lead the team in developing Digital Paid Media strategies for clients under your portfolio that support their overall Digital Marketing program. Translate client KPIs and goals into strategic recommendations for clients across Paid Media channels. Conduct audience, keyword, placement, and platform research to help inform Paid Media strategies for clients. Build accurate and reliable reporting frameworks to track your campaign performance. Internally and externally report on progress against goals, ROI, spends and other key metrics. Conduct reports using tools like Google Search Console. Daily campaign budget management. You will manage budgets to ensure accurate pacing towards client budgets on an ongoing basis. Present reports, deliverables, and strategy presentations to clients, both on calls and virtual in-person meetings. In-depth understanding of all elements involved in Social Media advertising such as, but not limited to, Social media tracking parameters (pixels, audience data sources, creative formats and campaign types) budget planning, advertising objective planning, bidding strategies, conversions and audience building. Optimise Paid Media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analysing search query reports, and creating or updating ad copy, messaging, and/or imagery. Monitor and administer social media reports and key reporting tools and point out key areas of importance in accordance with client goals. This would include strategic recommendations and following up on implementation. Create monthly and quarterly reports for clients that include analysis of campaign performance along with strategic recommendations for continual improvement. Provide recommendations for new account opportunities, including taking advantage of new platform features/capabilities, or testing new platforms, channels, or technologies. Set up all tracking and related platforms necessary to effectively and efficiently run marketing campaigns. This includes but is not limited to: Google Ads, Google Analytics, Search Console, Google Merchant Centre and Google Tag Manager. Proactive analysis of customer performance in order to generate insights which should help drive revenue. This Role Requires: Minimum of 3 years experience in a similar role Sound understanding of digital platforms and best practices Solid understanding of B2B & B2C Marketing Strategies Creative and Analytical Excellent time management skills High-level problem solving and Decision-making skills Good interpersonal skills Excellent Communication skills - both written and verbal Presentation skills Able to work under pressure Excellent command of Google platforms such as Google Ads, Google Analytics, Google Merchant Centre and Google Tag Manager Preferred, but not required: Certification such as: Google Certification, Facebook Blueprint Certification etc. How to apply for this opportunity Register or login on our portal & fill out the application Clear the given assessment(s) and Click on \'Apply\' to get shortlisted Once completed, our team will contact you with an interview with our SME/Matcher Once it\'s all done, your profile will be shared with the client When selected, just meet the client and get your exciting career started! About our Hiring Partner: We create and manage the perfect environment in which e-commerce thrives. Our first-of-a-kind, fully managed, end-to-end e-commerce solution helps brands and retailers get to market at a fraction of the time and cost. We manage the entire e-commerce journey - from click to delivery - allowing our clients to stay focused on what they do best. Our mission is to partner with and enable great brands to win at e-commerce all over the world. About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant remote contractual placement opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement. ( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don\'t hesitate to apply today. We are waiting for you!

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