Job Position Digital Marketing Lead Position Full Time. Division Digital Marketing Reports to: Marketing Supervisor. About Company Guires Group is a renowned global provider of services in advanced Contract Research, Data Science, Development, Pilot Manufacturing, Education, Consulting and outsourcing. Under our diverse brand portfolio, we are dedicated to facilitating the development of innovative products and solutions across diverse industries." Job Function Your role involves leveraging industry-best digital marketing practices to generate leads and aligning your strategies with the customer conversion rate, ensuring a successful transition from leads to customers. Additionally, you will collaborate closely with web developers and content writers to gain insights into the strategies they employ as initial inputs. It\'s essential to assess whether these inputs contribute to the desired outcomes, including reaching the target customer base and the services outlined during the initial planning phase. Furthermore, you should establish effective communication with the production team to gain a comprehensive understanding of the services they provide, the target audience, customer personas, and potential keywords. This knowledge will be instrumental in planning and executing your promotional efforts. Work Schedule: Monday to Saturday, 9.30a.m. to 6:30pm. Hours may vary on occasion, depending on workload. Second Saturday Holiday.. Req. Qualification: A master\xe2\x80\x99s or bachelor\xe2\x80\x99s degree in Food Technology or any related field. Req. Experience: None. However, a strong passion for writing and the ability to learn quickly in the field of writing are essential. Req. Knowledge and Skills:Must Have Skills and Competencies
Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO
SEO tools \xe2\x80\x93 e.g., SEMRUSH
Content optimization
Local SEO
Authorship, metadata, Schema & Rich Snippets
Social Media and Web Analytics
Market Research Techniques, data analysis
Strategic Planning Principles
Excellent Presentation and analytical Skills
Content Strategy
Research Skills
Adaptability
Audience Understanding
Communication
Time Management
Ethical Conduct
Good to Have Skills and Competencies
Video SEO
Voice Search Optimization
Social Media Integration
Mobile SEO
Content Marketing
Key ResponsibilitiesData Analysis and KPI Setting: \xc2\xb7 Analyze data from various sources, including Google Analytics, Google Search Console, Google My Business, Facebook, Keyword List, and SEMRUSH competitor reports. \xc2\xb7 Understand the current marketing landscape and set Key Performance Indicators (KPIs) aligned with lead generation targets. \xc2\xb7 Configure KPIs within Guires ERP for monitoring and reporting purposes. Campaign Planning and Execution: \xc2\xb7 Plan marketing promotion campaigns based on the established KPIs and action plans. \xc2\xb7 Execute campaigns according to the defined indicators and timelines. \xc2\xb7 Acquire High Quality Backlinks. \xc2\xb7 Link Prospecting: Identifying potential websites, directories, and platforms for acquiring high-quality backlinks through research and analysis. \xc2\xb7 Outreach Support: Collaborate with the team to help in reaching out to website owners, bloggers, and influencers for guest posting opportunities and link placements. Performance Reporting: \xc2\xb7 Generate weekly and monthly performance reports. \xc2\xb7 Evaluate campaign performance and identify factors contributing to negative scores. \xc2\xb7 Submit detailed reports to team leads for review and analysis. Monitoring Algorithm Updates: \xc2\xb7 Stay informed about Google algorithm updates and other relevant industry changes. \xc2\xb7 Understand their potential impact on marketing strategies and adapt accordingly. Key Performance Indicators (KPIs): \xc2\xb7 Track the number of leads achieved per week against predefined targets. \xc2\xb7 Measure the successful implementation of new marketing strategies. \xc2\xb7 Assess client satisfaction levels and incorporate feedback into strategies. Compliance and Reporting: \xc2\xb7 Follow company policies and procedures in all marketing processes. \xc2\xb7 Adhere to ethical and best practices marketing functions. \xc2\xb7 Ensure best practices while writing content and drafting marketing materials. Reporting: \xc2\xb7 Submit weekly and monthly reports to the manager, providing updates on campaign progress and key performance indicators based on the targets set. Your role is integral to achieving lead generation goals and ensuring the effectiveness of digital marketing strategies. By analyzing data, setting KPIs, planning and executing campaigns, and closely monitoring industry updates, you contribute to the overall success of the marketing team and client satisfaction. Contact 9566269922 Job Type: Full-time Salary: Up to \xe2\x82\xb930,000.00 per month Benefits:
Health insurance
Provident Fund
Schedule:
Day shift
Fixed shift
Morning shift
Work Location: In person
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