Job Description

About ReachLocal

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, John Mazur, and Robert "Rick" Spitz. ReachLocal's first product was a search engine advertising service called ReachSearch. This technology places businesses' advertisements on multiple search engines, including Google, Yahoo! and Bing. ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software. In 2010, ReachLocal launched its initial public offering (IPO). Before the company's IPO, ReachLocal was venture-backed by VantagePoint venture partners, rho ventures, and galleon special opportunities partners fund LP.

Activity on Internshala

Hiring since October 2021

9 opportunities posted

About the internship

Job Summary
A SEM Analyst works on campaign life cycle management. This role demonstrates proficiency with online search (PPC) and display advertising techniques. SEM Analyst will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.

The candidate must be flexible and able to multitask across a variety of job duties, including:

Role & Responsibilities:
Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign
Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients
Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly
Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark
Keep pace with search engine and PPC industry trends and developments

Skill(s) required

Digital Marketing Display Advertising Email Marketing English Proficiency (Spoken) English Proficiency (Written) Facebook Marketing Instagram Marketing Sales and Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing

Learn these skills on Internshala Trainings

Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 3rd Nov'22 and 8th Dec'22

3. are available for duration of 6 months

4. have relevant skills and interests

Perks

5 days a week

Number of openings

8