Job Description

Job Overview



8-12


INDIA - Chennai


UG

About LatentView:
o LatentView Analytics is a leading global analytics and decision
sciences provider, delivering solutions that help companies drive
digital transformation and use data to gain a competitive
advantage. With analytics solutions that provide 360-degree view
of the digital consumer, fuel machine learning capabilities and
support artificial intelligence initiatives., LatentView Analytics
enables leading global brands to predict new revenue streams,
anticipate product trends and popularity, improve customer
retention rates, optimize investment decisions and turn
unstructured data into a valuable business asset.
o We specialize in Predictive Modelling, Marketing Analytics, Big
Data Analytics, Advanced Analytics, Web Analytics, Data Science,
Data Engineering, Artificial Intelligence and Machine Learning
Applications.
o LatentView Analytics is a trusted partner to enterprises worldwide,
including more than two dozen Fortune 500 companies in the
retail, CPG, financial, technology and healthcare sectors.
Job brief:
We are looking for a qualified Digital marketing head to take the lead in
developing successful, long-term digital marketing strategies for our
company. As a Digital marketing head, you should have in-depth marketing
experience and a passion for digital technologies. You will work closely
with different teams to ensure consistency through all digital marketing
channels. You should also provide forward-thinking ideas to build and
maintain a strong company web presence. Ultimately, you should be able to
drive all digital marketing efforts to achieve our business objectives.
Experience: 10+Years
Location: Chennai


Responsibilities:

• Build our digital marketing roadmap

• Manage all digital marketing channels (e.g. website, blogs, emails and

social media) to ensure brand consistency

• Measure ROI and KPIs and prepare budget

• Develop specific campaigns to create and maintain high levels of customer

interaction

• Oversee our social media accounts

• Manage and improve online content, considering SEO and Google Analytics

• Forecast sales performance trends and act proactively to increase our

market segment

• Liaise with Product, Design and Sales directors to increase client

satisfaction through cohesive strategies

• Motivate digital marketing team to achieve goals

• Monitor competition and provide ideas to stand out

• Stay up-to-date with digital technology developments Requirements

• Proven work experience as a Digital marketing leader

• Demonstrable experience in designing and implementing successful digital

marketing campaigns

• Strong understanding of how all current digital marketing channels function

• Solid knowledge of online marketing tools and best practices

• Hands on experience with SEO/SEM, Google Analytics and CRM software

• Familiarity with web design

• Excellent analytical and project management skills

• Strong team management and communication (written and verbal) skills

• BSc degree in Marketing, Digital technologies or relevant field